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AP Degree in Marketing Management

Copenhagen Business Academy
Program overview
2 years
Full time
Associate's degree
Scholarships available
Start dates
January 2021

Program description

AP Degree in Marketing Management

AP degree - 2 years - 120 ECTS

Are you interested in marketing, sales and communication? Would you like to work as a Marketing Coordinator or a Sales Manager? Do you wish you could plan and implement marketing strategies in exciting companies? Then our Marketing Management programme is just right for you.

Throughout your studies, you will practice hands-on how to find solutions to challenges that companies face. You will be working on cases and solving real-life problems by applying the academic theory you have just learned.

As a part of the programme, you will complete an internship in a company where you will be working full-time for 12 weeks. This way of learning ensures that you are well equipped to handle your future job.

The program commences twice a year: 

  • At the end of August (application deadline for all international applicants: 15 March)
  • At the end of January (application deadline: 15 November for EU citizens and 29 September for non-EU citizens)

The program is offered at 2 campuses:

  • Cphbusiness Lyngby
  • Cphbusiness Søerne

Admission requirements

You can apply with an upper secondary school diploma or a vocational diploma.

Upper Secondary School Diploma

  • Denmark and Scandinavian countries: Upper secondary school diploma.
  • The US and countries with similar educational systems: A high school graduation diploma.
  • The UK and countries with similar educational systems: GCE Advanced Level-exam (at least three A-levels) in combination with GCSE-exams or in combination with GCE/AS-level exams or a BTEC National Certificate or Diploma.
  • African countries, Bangladesh, India, Pakistan, the Philippines, and countries with similar education systems: An upper secondary school diploma.
  • Others: The International or the European Baccalaureate (from Schola Europaea).

Applicants with an upper secondary school diploma must have the required competencies in English (see below) and qualifications in business economics or mathematics that are equivalent to a Danish level B. This means that the applicant must submit official documentation for having completed and passed at least 210 hours of business economics or 250 hours of mathematics at upper secondary school.

Vocational Diploma

  • Certain Danish vocational diplomas and vocational diplomas from abroad that Cphbusiness considers equivalent.

Applicants with a vocational diploma must have the required competencies in English (see below) and – depending on the vocational diploma concerned – are required to have qualifications in business economics or mathematics that are equivalent to a Danish level B. Applicants must submit official documentation for having completed and passed at least 210 hours of business economics or 250 hours of mathematics.

English Requirements

All applicants must submit documentation to prove their competences in English.

One of the following English tests is required:

  • TOEFL internet-based test; minimum score required 83.
  • IELTS academic test; minimum score required 6,5.
  • Cambridge English Advanced; minimum score required grade C.
  • Cambridge English Proficiency; minimum score required grade C1.
  • Cambridge First Certificate; minimum score required grade A
  • Danish level A or B in English with a weighted average grade of minimum 02 (no rounding up); in 2020 the weighted average grade for English level B must be at least 3,0 (no rounding up).

Test results should be recent.

Exemption From English Requirements

Applicants with a qualifying exam or a Bachelor’s degree from the UK, Ireland, the US, Canada, Australia, New Zealand or South Africa are exempt from submitting documentation to prove their competences in English.

Applicants with a Scandinavian upper secondary school diploma, an International Baccalaureate or a European Baccalaureate (from Schola Europaea) are exempt from submitting English test results if their upper secondary school diploma includes qualifications that are considered equivalent to a Danish level B in English.

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Program content

The AP Degree in Marketing Management is a two-year study programme consisting of four semesters.

The first three semesters are based on varied and practice-oriented teaching, such as project work, casework and presentations based on Danish and international companies. With a practice-oriented view, you will get an insight into the relevance of the programme and how it can add value in the current job market. The final semester will be concluded with an exam project.

The 4th semester is an internship semester, where you get the chance to use the qualifications you have gained through the programme. Your final exam project is typically based on a specific assignment for the company you worked for during your internship. You can write the final exam project alone or together with one or two fellow students.

Semester themes:

  • 1st semester: Business Understanding, Methodology and Market Understanding
  • 2nd semester: Tactical and Operational Marketing
  • 3rd semester: Internationalization and Elective Subjects
  • 4th semester: Specialization: Internship and Final Exam Project

Tuition fees

0 EUR = Free of charge for students who hold a passport from:

  • EU-countries
  • Nordic countries
  • Iceland
  • Switzerland
  • Lichtenstein

The full tuition fee for International/Non-EU students is 4350 EUR per semester.

Scholarships & funding

Scholarships are not provided by the institution. 


Please google "SU as a Foreign Citizen" to learn more about your options for obtaining Government support from the Danish Government during your studies.

Students from outside the EU or the Nordic countries are not able to apply for Government funding (unless they hold a permanent residence permit for Denmark or a residence permit in anticipation of permanent stay in Denmark).


The AP degree programme lasts 2 years. You will be awarded 120 ECTS points when you have finished the programme. An AP degree enables you to start your working life right away or continue studying for a Bachelor’s degree.


All programmes offered by Cphbusiness are recognised by the Danish State and can be used as accreditation for further academic studies. The European Credit Transfer System (ECTS) ensures easy recognition with other European educational institutions.

ISCED levels

According to the ISCED (International Standard Classification of Education) scheme, the AP programmes offered at Cphbusiness have the following level:

  • AP degree programmes: Level 5

Career opportunities

The AP Degree in Marketing Management qualifies you to handle different job functions within marketing, sales, media, trade and in the shipping industry.

Typical job functions for graduates from the AP Degree in Marketing Management are:

  • Marketing and Sales Coordinator
  • Marketing Assistant
  • Sales Assistant
  • Social Media Manager

Request info

Want to know more about this program, AP Degree in Marketing Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


About this institute

Copenhagen Business Academy

Cphbusiness - Copenhagen Business Academy

Cphbusiness differs from a traditional university in its unique combination of academic theory and practical application. We offer practical and business-oriented higher education.  We offer 7 full-time higher education programmes taught in English within: International Sales and Marketing Event, Hospitality...

Read more about this school

Why study at Copenhagen Business Academy

Unique Way of Learning

You will learn how to use academic theory to solve the real-life challenges that businesses and organisations face. 

Open debate and problem-based learning methods will teach you how to express yourself, to pursue experiments and to work with others. You will learn in close dialogue with your lecturers, whom you get to know on a first-name basis.

A 12-week internship is a part of all our programmes.

We have approx. 35 students per class and many learning activities take place in smaller groups.

Great Location = International Opportunities For You

We are located in Copenhagen, the capital of Denmark, which is also the home of many international companies. This means you have good chances of finding a relevant internship and an interesting job upon graduation. You will study with +650 international students from + 50 different nationalities and acquire skills you can benefit from when working in a multi-cultural company.

Denmark ranked #8 study abroad country

Denmark has been ranked the #8 study abroad country in Europe for 2020! Old-world Nordic charm meets a forward-thinking society in this country that regularly tops lists of most livable, safest, and happiest places on the planet, making it the perfect study abroad destination!


Average rating 4.5

Based on 2 reviews

Alfonso Soto
If you are looking to study in an environment where you get to use real business and marketing cases, where you get to put knowledge into practice and where you can do all of this with people from all around the world, this is the place to be. What I enjoyed the most in this AP Degree is that it was even better than expected. In small classro...
Show more
I like the Hands-On Education a lot. I wish that the professors would be more knowledgeable.

Contact info

Copenhagen Business Academy

Blaagaardsgade 23B
2200 Copenhagen

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Request information

Want to know more about AP Degree in Marketing Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 2 reviews

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