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Online: Digital Content Creation

Condé Nast College of Fashion & Design
6 weeks
Full time/part time
Summer / Short course
Online / Distance
London
English
10 January 2022 09:30
Virtual open day
12/8/2021

Program description

Online: Digital Content Creation

This online short course is designed for anyone with an interest in, and fascination for the creation of exciting, engaging digital content.  Perfect for those wishing to explore the different facets and visual communication skills related to social media, blogging, podcasting, content creation for brands and influencers as well as understanding the production and planning processes behind engaging content that attracts large audiences. This is an interactive online course, aiming to enhance your content creation style, technique, and suitability to an audience.

Overview

This course provides an introduction to how content creation has evolved and explores how to create, conceptualise, plan, and successfully publish great content.

You will learn how to recognise who key influencers are and who is creating great content that attracts attention in the fashion and the creative industries. You will also gain insights into and how content is used in different platforms, including social media, blogs, podcasts, video channels, and via apps and websites.

Every week there will be a range of activities for you to get involved with. Some of these will be individual, and some you will do during live sessions with the rest of the group studying on the course. 

Admission requirements

Entry Requirements

This course has no academic prerequisites. It’s designed for anyone wishing to broaden their knowledge of how fashion is communicated and those wanting to explore an exciting and innovative way of learning from academics and experts from within the fashion industry.

Students must be aged at least 16 years old on 31st August at the start of the academic year in which they intend to join this course. An academic year runs 1st September-31st August annually. For the duration of the academic year, a student is considered to be their academic age for admissions purposes, regardless of when their birthday falls within that academic year.

English Language Requirements

There are no formal English language requirements for this course. However, if you are a non-UK student and English is not your first language, we recommend you have an Academic IELTS score of 5.5 or be able to use English at this level before commencing your studies. It is your responsibility to ensure you will be able to participate fully in a qualification delivered and assessed in English.


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Program content

Week 1

The Evolution of Content Creation

  • Introduction to the Course 
  • How Content Creation has evolved.

Week 2

Process, Planning & Strategy

  • brand tone of voice & alignment with business values and  purpose
  • storytelling & understanding audience personas
  • content marketing as part of branding and marketing strategy
  • content writing for brands and business

Week 3

Platforms & Channels

  • understanding which channels & platforms are right for your audience
  • developing knowledge of what content is right for which platform
  • podcasting
  • blogging

Week 4

The Content Creation Toolkit

  • learning about the right tools for which content 
  • different content types
  • visual communication & photography for different content types

Week 5

Content for Businesses & Influencers

  • evaluation of Success (followers, KPI’s, measuring effectiveness for business and influencers)
  • the purpose of influencers, reach, etc. 
  • digital storytelling

Week 6

ReImagining Content

  • the future of content creation
  • how will brands communicate with consumers in the future
  • who will be creating content in the future  and via what type of platforms or media

Tuition fees

Overall course fee: £795 (including VAT)

Qualification

Course Award

By the end of the course, those who complete and pass all the course tasks will receive a Condé Nast Certificate of Achievement. 

This course will act as a good stepping stone to other Condé Nast College online courses or our in-person courses at higher levels such as BA or MA.

Course Learning Outcomes

  • To introduce key processes and methods of creating digital content.
  • Explore digital marketing channels and how to connect with consumers & audiences via digital content.
  • To understand the key tools and practices commonly used for the creation of digital content.
  • To recognise how digital technology is impacting fashion & creative industries content.

Contact school

Want to know more about this program, Online: Digital Content Creation? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

The Condé Nast College of Fashion & Design

The Condé Nast College of Fashion & Design was created in 2013 by the global media giant in a mission to fuse industry expertise with rigorous academic learning to create a truly unique and industry led educational offering. Today, the...


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Why study at Condé Nast College of Fashion & Design

Industry best connected college in London

World class fashion media education with personalised approached to learning

Over 90 nationalities studying with us

Reviews

Average rating 5

Based on 3 reviews.

Alicia
The Industry Guest Speaker sessions were incredibly inspiring and truly helped us to see that there are so many alternative ways to get into the industry and many more jobs than we ever thought possible! The speakers and mentors on the course were always there to offer tips and advice for any questions I had about the industry and how to get int...
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Abigail
I absolutely loved studying Digital Content Creation with Condé Nast College. It has always been a dream of mine to study with them and I was ecstatic to see that the digital content creation course was available online. I am working towards a career in Digital Marketing for a well known organisation/brand, so when I saw Condé Nast College offer...
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Georgia
Having previously completed a Condè Nast course I had high expectations of the Digital Content Creation course but once again Condè Nast College didn’t fail to exceed expectations. This course has expanded my awareness of digital design and marketing as well as opened my eyes to new and exciting ideas and opportunities. An important part of stud...
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Contact info

Condé Nast College of Fashion & Design

16–17 Greek Street
W1D 4DR London
United Kingdom

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Contact school

Want to know more about Online: Digital Content Creation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews
Program rating
(5.0)
Based on 3 reviews.