Official Master in Tourism Management of Urban DestinationsCETT-UB Campus de Turisme, Hoteleria i Gastronomia
Official Master in Tourism Management of Urban Destinations
The aim of the Official Master in Tourism Management of Urban Destinations is to prepare professionals to become expert in the management of urban tourism. Currently, urban destinations are the main recipients of tourism in the world. Both small towns and big metropolises offer a great variety of tourism products and services tailored to all types of claims, constituting the ultimate stage of the 21st century tourism. Cities such as New York, Paris, London, Istanbul, Barcelona or Rio de Janeiro just to mention a few models of success, have become icons and tourist attractions for many citizens of the world.
Likewise, the knowledge, culture and human civilization are eminently urban. The city is on the one hand, a large stage where monumental and architectural heritage combines with a rich cultural imagination and lifestyles — a way of life — able to attract and entice thousands of visitors. The city becomes, on the other hand, the place or meeting point where the traveller or the tourist can discover in very little time as many experiences and emotions. All this is addressed in the Master of Tourism Management of Urban Destinations, from the study of the characteristics of the urban destination (location, situation, history, heritage, monumentality, culture, idiosyncrasies, lifestyle and tourism infrastructure provision) to the specific problems of the management of the destination (governance, urban environment, sustainability, mobility, security).
This master also counts on the added value of first-hand knowledge of the factors that contribute to the success of a destination city like Barcelona, without neglecting, however, the knowledge of other successful models worldwide, from small cities to large metropolises.
Please visit the CETT-UB webpage for more information about admission requirements.
The main objectives of this master’s degree are:
- Through a comprehensive vision, develop the professional skills needed for urban and tourism management that are applicable to destinations that are likely to be models for the design of effective leisure and tourism management practices.
- Provide students with the skills needed to use analysis methods and instruments, as well as urban planning and management tools in tourism destinations.
- Describe interpretive models of urban tourism, analyzing localization conditions, tourism flows, the impact created by tourism, mobility problems and analyze promotion strategies, among other aspects.
- Familiarize students with knowledge of the scientific method so they can correctly apply research tools.
Scholarships & funding
Please visit the CETT-UB webpage for more information about scholarships.
CETT-UB Campus de Turisme, Hoteleria i Gastronomia
CETT is an international School for education and knowledge transfer in tourism and hotel management and gastronomy. CETT is affiliated with the University of Barcelona. It offers all available training and study levels (technical training, university graduate and postgraduate, continuous...
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