About this program
Marketing Management (2335)
In just two semesters, Centennial College's Marketing Management program will prepare you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.
This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you'll develop a solid understanding of domestic and international marketing issues.
Once you graduate, you'll be able to employ analytical, decision-making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as research and analytics or corporate account management.
In today's competitive marketplace, it's essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to an organization's various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program will give you with the opportunity to develop knowledge and skills applicable to today's workforce.
Admission requirements
Academic Requirements
- University degree or a three-year college diploma in any discipline from a recognized institution
- We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years work experience relevant to the program (transcript and resume review required)
Additional Requirements
- English language proficiency
For more information about admission requirement visit our university website.
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Learn moreProgram content
Semester 1
- Coop/Employment Preparedness
- Canadian Business Environment
- Ethics and Stakeholder Management
- Marketing
- Marketing Brand Management
- Marketing Project Management
Semester 2
- Management and Leadership
- Integrated Marketing Communications
- Customer Experience Design
- International Marketing
- Fundamentals of Marketing Research
- Digital Marketing Strategies
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition
Canadian Student Tuition fee is $ 4,118.50 (2 Semesters)
International Student Tuition fee is $14,502.50 (2 Semesters)
Qualification
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Develop a promotion mix for marketing a product or service based on an identified target market.
- Develop pricing strategies which take into account perceived value, competitive pressures, and corporate objectives.
- Develop strategies for the efficient distribution of products and services.
- Determine strategies for developing new products and services that are consistent with evolving market needs.
- Evaluate results of marketing activities using criteria related to budgeted sales, costs, and profits.
- Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.
- Communicate marketing information persuasively and accurately in oral, written and graphic formats.
- Prepare and deliver a sales presentation.
- Evaluate the viability of marketing a product or service in an international market or markets.
- Conduct primary research on market conditions in order to determine existing and potential levels of activity for particular products and services.
- Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful marketing function of an enterprise.
- Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
- Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
- Develop strategies to establish working relationships with clients, customers, and consumers which
- Apply the principles of business ethics and corporate social responsibility.
- Prepare the marketing component of a business plan.
Career paths
Career Outlook
- Marketing manager
- Advertising executive
- Marketing communications coordinator
- Client marketing specialist
- Customer marketing specialist
- Marketing associate
Areas of Employment
- Retailers
- Small businesses
- Marketing agencies
- Consumer packaged goods
- Franchises
- Hospitality, food and beverage
- Transportation
- Institutions
- Government
- Education
- Financial services
Message the school
About this institute
Welcome to Centennial College
Centennial College is Ontario’s first public college with five campuses in Toronto, Canada. Centennial offers high quality Canadian Education that is hands on and employment focused. Programs at Centennial promote experiential learning with laboratory instruction, co-op education and industry placements. Centennial...
Contact info
Centennial College
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