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Program description

Marketing – Corporate Account Management

Centennial College's Marketing  Corporate Account Management program prepares you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), government and institutional marketplaces.

In this Business Graduate Certificate program, you learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills specifically in:

  • Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours
  • Developing and improving verbal and written communication skills 
  • Selling and presentation skills – storytelling and practical methodologies
  • Use of analytics and Customer Relationship Management (CRM) tools
  • Business and financial literacy to create compelling customer value propositions
  • Engaging buyers and influencers through digital content and omnichannel marketing 
  • Identifying diverse working environments and adapting communication styles to ensure clarity and effectiveness of communications with buyers 
  • Understanding negotiations from the buyer’s perspective
  • Purpose Driven Leadership – understanding your motivations and next career steps

If you are goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in Marketing: Corporate Account Management.

Admission requirements

  • University degree or a three-year college diploma in any discipline from a recognized institution
  • We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume
    review required)
  • Proof of English proficiency

Tuition fees

For more information about fees and tuition, please complete an information request form. 

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About school

Centennial College

Centennial College is Ontario’s first public college with five campuses in Toronto, Canada. Centennial offers high quality Canadian Education that is hands on and employment focused. Programs at Centennial promote experiential learning with laboratory instruction, co-op education and industry placements.  Centennial...


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Contact info

Centennial College

755 Morningside Ave
M1K 5E9 Toronto, Ontario
Canada

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