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MSc Global Marketing and Luxury Management

Burgundy School of Business – BSB
1 year
Full time
Master's degree
On campus
September 2020
14,000 EUR

Program description

MSc Global Marketing and Luxury Management

Prepare future managers with strong marketing and negotiation skills to implement efficient marketing strategies

A 1-year programme, 100% English taught and designed for world-class students or professionals with a non-French Bachelor degree which equip students with valuable academic and practical skills in marketing and negotiation within a global environment.

Learn cutting edge fields of expertise

  • International Luxury Marketing
  • Marketing Connected Objects
  • Persuasive communication & consumer psychology

Gain theoretical knowledge to understand today's global business environment

  • Work on an Applied Business Experience (Consultancy projects)
  • Understand the way international finance risk management impacts a marketing decision
  • Master the societal marketing and corporate social responsibility of a firm
  • Master the tools associated with international marketing
  • Analyze theoretical marketing concepts and frameworks within a luxury market
  • Identify key success factors of luxury brand management

Business development practical management skills

  • Be able to implement an international marketing policy
  • Have a pragmatic overview of international business to manage a team
  • Use societal marketing in day to day operations
  • Recommend appropriate brand marketing elements for luxury goods and services
  • Develop e-business on a marketing point of view

Admission requirements

Academic requirements:
- A non-French Bachelor degree or a French Master 1 in any field 

Language requirements - Important note for the Fall 2020 intake:
In view of the current circumstances related to COVID-19, measures have been taken to make language tests more flexible: 
- No language test is now required for the registration file
- Language levels will be assessed indirectly through motivational interviews
- If the candidates have a language test previously carried out, they can attach it to the registration file

Admission process:
Step 1: Fill in the online application form on BSB's website 
Step 2: Oral motivation interview 

Application fees:

Does this course require proof of English proficiency?

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Program content

Graduates from the MSc Global Marketing & Negotiation will gain the knowledge and know-how needed to take up national or global marketing positions like:

  • Product / Brand manager,
  • Market researcher,
  • Marketing manager,
  • Sales manager,
  • Account manager, etc.

Tuition fees



MSc degree

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Burgundy School of Business presentation by our students in our brand new campus in Dijon. Programmes description: Bachelor Marketing & Business, Master in Management, MSc Arts & Cultural Management, MSc Corporate Finance & Investment Banking, MSc Wine Management, MBA Wine & Spirits Business. Discover our students testimonials.

About this institute

Burgundy School of Business - Groupe ESC Dijon Bourgogne

Burgundy School of Business - BSB

The Burgundy School of Business, originally founded in Dijon in 1899, is a leading teaching and research school belonging to the network of top French academic institutions in management. Top 1% Business Schools in the world with double accreditation: AACSB and EQUIS Among the...

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Average rating 5

Based on 1 reviews

Burgundy School of Business is my 4th school as I have studied in Ukraine and in the USA before, and for me BSB is my best experience. Most of all, I appreciated the feeling of confidence that the school gave me after graduation, confidence that I am a real professional and that I have great experience in different fields. I have studied in Dijo...
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Contact info

Burgundy School of Business – BSB

29 rue Sambin
21000 Dijon

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Request information

Want to know more about MSc Global Marketing and Luxury Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 1 reviews

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