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Applied Corporate Brand Management (Taught)

Brunel University London
1 year
Master's degree
On campus
Middlesex
English
Contact school for start dates

Program description

Our programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi-national firms, brand consultants and design gurus.

Our MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country.

Our Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

About this institute

Brunel University London

Brunel University London is an international university dedicated to education and research, relevant to the global economy, industry and society. We attract academicsfrom around the world to teach our courses and lead our research programmes. From them, you’ll discover new ways of thinking and...


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