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Brand Innovation M.A. - Entrepreneurship & Innovation

Brand University of Applied Sciences
3 semesters
Full time
Master's degree
Scholarships available
On campus
April & October

Program description

In our Master’s course Brand Innovation with a focus on Entrepreneurship & Innovation you will learn everything you need to found a successful company or advise others on how to do so.

Understanding digital changes and innovations, developing sustainable business strategies, ensuring long-term growth – these skills are invaluable. During your studies you will learn what great business ideas look like and how to create a company out of one. You will discover different business models and ways of financing a startup, learn to understand financial success indicators and apply agile techniques of product development.

Innovation is at the heart of your studies. You will dive into new technologies such as AI, VR, AR, Blockchain or Big Data, get valuable input in terms of growth hacking and learn all about brand positioning, since brand thinking concerns every business.

Admission requirements

Start of studies: April or October.

You need to have:

  • A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).
  • English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.
  • Submit your CV, references and a letter of motivation that shows your passion for brands and a keen interest in new technologies.

Once we have assessed your application documents positively, our Application Manager Anna Braun and our Course Director will be getting to know you in a personal interview. You will be able to tell them about your education and career so far, your suitability for the course, and your personal aims in relation to studying.

Does this course require proof of English proficiency?

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Program content

Close links to practice

To kick-start your career we collaborate with startups, leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for the strategic and creative tasks of a business developer. Improve your creativity and analytical thinking, and expand your professional network.

Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and doing business.


  • Brand Innovation
  • Brand Thinking
  • Digital Technologies & Development
  • Brand Entrepreneurship
  • Agile Product Development
  • Data Science
  • Artificial Intelligence
  • Business Modelling & Financial Planning
  • Growth Hacking & Platform Economy
  • and others

Scholarships & funding

Brand University of Applied Sciences has a scholarship program in place to give talented young professionals from all over the world the opportunity to apply for our program.

Please ask our study advisor if scholarships are available now.

Tuition fees

Study fees EU:

890 EUR one-time enrollment and examination fee.

Tuition fees for full-time study with 90 CP for students from Germany and the EU: 890 EUR/month

Total fees: 16.910 EUR

Study fees non-EU:

1.150 EUR one-time enrollment and examination fee.

Tuition fees for full-time study with 90 CP for students from outside the EU: 1.140 EUR/month

Total fees: 21.670 EUR


Master of Arts (M.A.)

Continuing studies

In order to make you a sought-after candidate in the future, your studies will revolve around innovation. Due to the unique focus on brand thinking and new technologies as well as the intercultural environment, you will be well-prepared for the creative strategic tasks that global founders face.

As a graduate of Brand Innovation with a focus on Entrepreneurship & Innovation you may choose from a variety of careers such as Entrepreneur, Intrapreneur, Growth Hacker, Startup-Consultant or Business Developer.

Contact school

Want to know more about this program, Brand Innovation M.A. - Entrepreneurship & Innovation? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

About Brand University of Applied Sciences

Brand University of Applied Sciences is a private, government accredited university of applied sciences in Hamburg, focusing on brands. We educate the best future marketing and brand experts. We promote intercultural, targeted networking to help our students to develop personally...

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Why study at Brand University of Applied Sciences

Brand University of Applied Sciences is the first university worldwide to focus on brand thinking. We combine scientific methods with practical projects in order to shape innovators, creative minds and problem solvers of tomorrow, not only by conveying up-to-date knowledge about branding but also by developing strong personalities.

At Brand University, you will learn in small groups and in a creative atmosphere with international students who are as motivated and passionate about branding as you are. A network of international professors and lecturers with many years of practical experience will accompany you on your way and prepare you for an international career.

Leading brand companies and well-established agencies are hungry for new talent and fresh ideas. They invite students of the Brand University to cooperate on projects. This allows you to apply the skills you’ve acquired, solve real practical problems, and make valuable contacts for your career.


Average rating 5

Based on 2 reviews.

The Brand University on the beautiful Elbe River in Hamburg teaches how to develop unique brands. All professors at the university have many years of industry experience and know what they are teaching. Also, the lecturers support you during your studies. The networking and the cooperation with well-known companies and brands, such as the DFB or...
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Being a student in the Brand Innovation Master’s Programme at Brand University is both challenging and rewarding. The professors come from a variety of backgrounds and there are always opportunities to profit from their practical experience in the industry. The student body is diverse with students from many countries and differing levels of pra...
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Contact info

Brand University of Applied Sciences

Rainvilleterrasse 4
22765 Hamburg

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Contact school

Want to know more about Brand Innovation M.A. - Entrepreneurship & Innovation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 2 reviews.