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Master in New Media and Marketing Communication

Bologna Business School
1 year
Full time
Master's degree
Bologna
English
November 2019
Application deadline: 30 September 2019 (Round III)
14,800 EUR excl. VAT
Master in New Media and Marketing Communication

Program description

New Media and Marketing Communication

The Master in New Media and Marketing Communication is a response to the fast pace of change within the world of communications, offering the latest skills and tools with regard to digital communication.

By establishing solid marketing foundations that focus on the creation, management and performance analysis of social media content, the course allows students to develop the ability to interpret companies’ needs and transform them into effective content and communication plans.

This type of training – flexible and constantly evolving – seeks to encourage students to reflect on the future of digital media, thanks to constant discussion with a diverse class in terms of educational background and geographical origin, and a Faculty that consists of academics, managers, and some of the sector’s leading entrepreneurs.

In just one year, the Master in New Media and Marketing Communication provides the personal and professional development needed to launch a career in a company or digital agency, not to mention the value of spending this time in a multiculturally-rich environment, which fuses innovation with the experience and prestige of the University of Bologna.

The program, which is entirely in English, includes two classroom-based terms and concludes with a final internship. The course alternates exemplars, group work, workshops and company projects with the aim of teaching students key concepts of the digital age: listening, sharing, participating.

Admission requirements

Target Audience

Aimed for persons which have a Bachelor's Degree ( must have been obtained at least two years before the enrollment deadline)

Admission requirements

  • Bachelor's Degree (must be obtained by the enrollment deadline)
  • English language proficiency

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Program content

  • Communication And Storytelling
  • Content Marketing Laboratory
  • Corporate Communication
  • CRM And Marketing Research
  • Cross-Cultural Management
  • Digital Interactive Marketing
  • Digital Platforms Laboratory
  • Digital Strategy
  • Industry Structure Of Digital Communication
  • Marketing
  • Personal Branding
  • Sales And Trade Marketing
  • Search Marketing
  • Strategic Accounting

Scholarships & funding

There are scholarships of 6,000 euros and scholarships of 4,000 euros. All applicants will be considered for a scholarship – no specific application is required. The scholarships are awarded over the course of every round of selection and if you have performed well enough to merit one of them, you will be informed at the moment of admission.

For more information about the scholarship please visit university website.

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About this institute

Bologna Business School - University of Bologna

Bologna Business School

BBS (est. in 2000) is the business school of the University of Bologna (est. A.D. 1088). BBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in Italy. Interdisciplinary outlook, industry integration,...


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Contact info

Bologna Business School

Villa Guastavillani - Via degli Scalini, 18
40136 Bologna
Italy

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