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12 weeks
Part time
Diploma / certificate
Online / distance program
English
Berghs School of Communication

Program description

Brand Strategy

Learn how to develop, focus and execute brand strategies that integrate business, creative and technological perspectives. This fast-track, part-time course teaches you brand modeling techniques, tools, and practical applications.

Program content

Course Content

The course provides you with key concepts and models, relevant case studies, and a practical project to apply your knowledge to. Knitting this all together is a methodical framework that allows you to connect the dots between the three perspectives of brand strategy.

  • Week 1: Process and principles 
  • Week 2: Framework
  • Week 3: Brand identity and communication systems
  • Week 4: Strategy briefs
  • Week 5: Data and decisions
  • Week 6: Storytelling
  • Week 7: Integrating technology in products, services and marketing
  • Week 8: Integrating technology in user experience
  • Week 9: Activation strategy
  • Week 10: Effective presentations
  • Week 11: Final client presentations
  • Week 12: Defining roles

 

About this institute

Berghs School of Communication

Berghs School of Communication

At Berghs, we love all forms of communication and are compelled onwards by people fulfilling their potential. Our goal is to keep educating the top communicators of tomorrow, something we've been busy doing since 1941. We’re often described as a...


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Why study at Berghs School of Communication

Sweden ranked #3 study abroad country

Sweden has been ranked the #3 study abroad country in Europe for 2020! With a high English language proficiency and the headquarters of companies like H&M and Spotify, Sweden was also ranked #1 in Europe for students who want to achieve their career goals.

Contact info

Berghs School of Communication

Sveavägen 34
111 93 Stockholm
Sweden

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www.berghs.se Program webpage


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