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Postgraduate in Design and Communication Strategies

ELISAVA Barcelona School of Design and Engineering
Program overview
6 months
Graduate diploma / certificate
Scholarships available
Spanish
Start dates
Barcelona
September 2021

Barcelona
September 2022

Barcelona
September 2023

Program description

Postgraduate in Design and Communication Strategies

Develop your creativity with each project from a learning that combines theory, methodology and practice. Prepare to develop and communicate messages with the aim of positioning, selling or disseminating a brand or company.

The Postgraduate in Design and Communication Strategies trains design and communication professionals with a global and strategic vision, capable of structuring innovative solutions in the short, medium and long term, as well as integrating traditional communication media with digital media, promoting interaction and constant dialogue with the user.

What are the keys to communicate in a persuasive way? How to enhance creativity? How to generate a creative leap that provides uniqueness and effectiveness? In a context that is progressively more complex and saturated with information, the relationship established by public and private organizations with society is in full swing. Both companies and public institutions that previously sent products and services to the market unidirectionally, now seek to manage a strategic communication oriented to interaction with the user. In this change, creativity, design and visual communication play a key role.

Admission requirements

Official university degree or equivalent to Graphic Design, Audiovisual Communication, Fine Arts, etc.

For more information about admission requirements, please visit the institute website.


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Program content

  • Communication and context
  • Analysis and strategy
  • Languages, supports and channels
  • A project is a journey. Hourglass method
  • Final project

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition fees

Total cost of tuition: €5,270

Qualification

Postgraduate Diploma in Design and Communication Strategies. Awarded by UVic-UCC.

ECTS credits: 30

Competences

  • Develop their own creative abilities and apply them to communication projects for both companies and institutions to communicate brands, products or services.
  • Develop various creative methods that work as a starting point for disruptive projects in the field of advertising with a clear persuasive will.
  • Incorporate strategic planning as a step to define the value proposal, transform it into a creative concept and develop it into an efficient communicative action.
  • Ability to explore and analyse the business world, know their communication needs and develop creative skills to solve them in certain situations.
  • Ability to create transmedia communicative mechanisms after analysing and defining the needs, motivations and ideals of the users.
  • Ability to elaborate one’s reflective thoughts born of one’s projectual activity and to defend them in front of the community of practice with discernment and conviction.
  • Ability to propose and develop creative concepts for the brand territories creation.
  • Identify the three semionarrative levels of the canonical narrative and apply them in the persuasive communication world.
  • Distinguish and clearly identify the three brain levels, from which thoughts and ideas that shape the behaviour before the purchase act are created.
  • Discern between the several attributes: appropriation, simulation, impurity, fusion, spectacle, ephemeral, artifice and eroticism to apply them in advertising projects.

Contact school

Want to know more about this program, Postgraduate in Design and Communication Strategies? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

ELISAVA Barcelona School of Design and Engineering

ELISAVA, Barcelona School of Design and Engineering, promotes education, knowledge and research in the fields of design, engineering and communication. With more than 50 years of experience, it has trained more than 17,000 students and it has established itself as...


Read more about this school

Why study at ELISAVA Barcelona School of Design and Engineering

If you want to study engineering or design, this is your home.

Of course, you're not just going to study here... you're going to discover theories and tendencies, you're going to question pre-established ideas, you're going to experience new ways and build alternatives. We will give you the best tools to achieve it; your creative energy sets the pace.

You are our present and the future. We want to empower your abilities, lead you and connect you with the professional environment to enable your dreams so that they come true. We believe in a better world and we believe we can transform it. We're ready.

Contact info

ELISAVA Barcelona School of Design and Engineering

La Rambla 30-32
08002 Barcelona Catalonia
Spain

 Show phone number
www.elisava.net

Contact school

Want to know more about Postgraduate in Design and Communication Strategies? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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