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International Marketing

Bangor University
Program overview
30 weeks
Full time
Diploma / certificate
Scholarships available
English
Start dates
Bangor
September 2022

Bangor
January 2023

Bangor
September 2023

Bangor
January 2024

About this program

International Marketing (Dipolma)

This Program is accredited by the Chartered Management Institute (CMI). Students of this Program will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The Program will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

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Admission requirements

Entry to the MBA/Diploma in International Marketing Program requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential.

If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English.

  • IELTS: 6.0 (with no element below 5.5)
  • Pearson PTE: a score of 56 (with no element lower than 51)
  • Cambridge English Test – Advanced: 169 (with no element lower than 162)

For more information about admission requirements, please visit the university website.


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Program content

Compulsory Modules

  • Marketing Strategy
  • Int'l Strategic Management
  • Organisations and People
  • Int'l Marketing Communication
  • Global Brand Management
  • Management Research
  • International Marketing
  • Consumers in Global & Digital
  • Int'l Marketing Project
  • Applied Business Projects

Module listings are for guide purposes only and are subject to change

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition

Please contact the institute for more information.

Qualification

Upon successful completion of the program, students will earn a Diploma.

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About this institute

Bangor University

Want something different? Well you have come to the right place. Bangor University is a historic University located between the mountains of the Snowdonia National Park, the wonderful Irish Sea coastline, and the awe-inspiring Isle of Anglesey. What makes Bangor...


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Why study at Bangor University

A top 10 university

The Complete University Guide 2021 results place Bangor amongst the UK’s top 10 universities for student satisfaction (excluding specialist institutions). This reflects the University’s focus on overall student experience.

Wide range of courses

We offer hundreds of courses across the arts and the sciences. We pride ourselves on the quality of our teaching and our courses and lecturers have been rated in the top 10 in the country.

World class teaching & research

Study at a world-class university, which is recognised for the quality of teaching and research. Bangor University is in the top 40 in the UK for research according to the Research Excellence Framework 2014.

Work experience and placements

We offer a variety of options to gain valuable employability skills, which includes supporting you in work placements and internships that you may wish to undertake.

Guaranteed accommodation

We guarantee accommodation for first-year students who apply by the deadline and select us as their Firm Choice. Our accommodation was rated Top 15 in the UK at the What Uni Student Choice Awards 2020.

Free membership of all clubs and societies

Take advantage of the Bangor Student Experience with free membership of student clubs and societies. There are over 150 different ones to choose from, so you can try something new, get involved with sports, meet new friends and get out and explore the local area.

UNRIVALlED location

Choose to study in one of the best places in the UK to be a student. Bangor’s location – close to the mountains and the sea – has been described as ‘the best university setting in the UK’.

Contact info

Bangor University

Bangor University
LL57 2DG Bangor Gwynedd
United Kingdom

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www.bangor.ac.uk

Message the school

Want to know more about International Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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