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MSc in Cognac & Spirits Management

Audencia Business School
Program overview
Master's degree
Scholarships available
16,000 EUR
Start dates
September 2021

16,000 EUR
September 2021

Program description

Msc in Cognac & Spirits Management

In France, we practice Art de Vivre (the art of living) – an approach to daily life that incorporates beauty, culture, flavour and connection. This is such a core part of our culture that France is recognised by UNESCO for Intangible Cultural Heritage in gastronomy (the art of food and drink). This program teaches you how to translate the tradition of Art de Vivre into a thriving business as is done in Cognac – the only region in the world where Cognac is made, and the heart of the distilled spirits industry.

Gain the operational focus and experience you need to run a successful business embodying French Art de Vivre. During the program, you will:

  • Gain knowledge in fields needed to run an international business such as finance, marketing, strategy and intercultural management
  • Develop expertise in the production process, including distillation, aging and blending
  • Learn how to market a luxury lifestyle, weaving together customer experience, story, branding and the senses
  • Build knowledge of distribution practices and regulations, including import/export markets and trade • Master the culture and flavour of premium French spirits, learning to create mixed drinks, food pairings and other products that resonate with key markets
  • Acquire training in a well-established market with huge potential for international growth

The Master of Science in Cognac and Spirits Management is delivered in partnership between Audencia and the Cognac-producing region of Charente. You’ll split your time between these two partners for a combination of academic, cultural and on-site industry training.

Admission requirements


  • Proficiency in English
  • 4-year bachelor’s degree in any field, or exceptionally, a 3-year degree with experience or honours, or successful completion and validation of the 60 ECTS Pre-MSc program

Pre-MSc + MSc:

  • 3-year degree in any field

Note: you can apply during the last year of your bachelor’s studies.

For more information about admission requirements, please visit the institute website.

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Program content

If you have a 3-year bachelor’s degree, you will have to validate the 60 ECTS Pre-MSc programme before entry into your chosen MSc programme. For more information about courses, please visit the institute website.

Foundational courses

Business & Management Fundamentals

  • Financial Accounting
  • Managerial Finance
  • International Strategy
  • Global Marketing
  • Managing Across Cultures
  • Corporate Social Responsibility and Ethics
  • Managerial Coaching
  • Research Methods in Business

Introduction to French Art de Vivre

  • French Art de Vivre, Myth or Reality?
  • French Terroir: Products and Brands
  • Optional: French language courses

Specialised operational courses

  • Business of International Distilled Spirits
  • Exporting & Importing Spirits around the World
  • International Economic Models of Distilled Spirits
  • Cognac: From Tradition to Innovation
  • Pairing Food & Spirits
  • Luxury Marketing
  • Branding French Spirits in An International Market
  • Digital Management in Spirits
  • Global Leadership in International Spirits

Practical experience

  • Master’s Dissertation
  • Internship or Company Mission

Scholarships & funding

Several scholarship options are available. Please visit the institute website for more information.


Degree earned: Master of Science in Cognac and Spirits Management

Career opportunities


  • French Art de Vivre
  • Spirits import/export
  • Luxury goods and services
  • Distribution
  • Business
  • Advertising


Examples of positions this degree prepares you for include:

  • Brand ambassador
  • Export manager
  • Trade marketing manager
  • Business developer
  • Product marketing manager
  • Marketing and communication manager
  • Master blender
  • Trade manager

Request info

Want to know more about this program, MSc in Cognac & Spirits Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Audencia Business School

Audencia Business School

Founded in 1900, Audencia Business School is amongst the 1% of business schools holding all top international academic accreditations – EQUIS, AACSB and AMBA. We are known globally for education and research in the fields of business and management. Audencia...

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Why study at Audencia Business School

Students at Audencia Business School come from all over the world – 87 countries, to be exact! We’re a diverse group of people with a few important things in common: we’re motivated, creative, optimistic and absolutely in love with our campus, community and city – our home.

Contact info

Audencia Business School

8 Route de la Jonelière B.P. 31222
44312 Nantes

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Request information

Want to know more about MSc in Cognac & Spirits Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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