Digital Marketing - Winter Program
The course will introduce students to digital marketing strategies and user behaviour, from content marketing, search, social to analytical tools used to track the success of digital campaigns.
To apply, candidates must meet the following requirements:
- Buying Personas, Buyers Journey, Consumer Micro moments: understanding the consumer
- Digital Marketing Essentials: cross-platform communication, goals, metrics and
- Web optimization – elements of efficient landing pages, optimizing purchase funnels, creating useful content, user research techniques SEO
- Advertising on Google AdWords – SEM, Google Display Network, Mobile Advertising
- YouTube advertising
- Measuring Success with Google Analytics
- Social Media Channels
- Digital Strategy essentials – how to position a brand on digital channels
"All about combining future professions, summer and friends. Very intensive courses, really good professors with great knowledge of Digital marketing and intetntion to explain and overcome the problems and situations in Digital Marketing."
Mihovil Sić (Digital Marketing student)
Algebra University College
Algebra University College carries out undergraduate and graduate studies in Computer Engineering, Multimedia Computing and Digital Marketing, and since 2016 the only e-Leadership MBA program in Croatia. Our overall approach to education and our quality has been recognized within Croatia...
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