About this program
BA Digital Marketing with Events Management
Choose an accredited Digital Marketing degree from Scotland’s top modern university. With our outstanding industry links, learn how marketing operates in the real world through expert guest speakers, projects that tackle real life business problems, work placements, sales pitches and offsite visits.
Why Study Abertay's BA (Hons) in Digital Marketing with Events Management?
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose this degree designed to develop digital marketing skills. It’s a great way to start building your career as a professional marketer and manager.
Marketing and events are natural partners. You’ll learn how to develop a marketing strategy that includes digital and social media alongside event management, promotion and budgeting. The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. This strong mix of digital marketing and event management skills will make you even more appealing to future employers.
Admission requirements
Subject Requirements
Please note: All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English.
Below are the literate subjects we accept for entry on this course:
One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology
International Entry
English Language Requirements
All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements. Accepted English language qualifications include:
- IELTS - overall score of 6.0 with no band lower than 5.5
- TOEFL - overall score of 78 (individual elements: L-17, R-18, S-20, W-17)
- Cambridge FCE/CAE/CPE - overall score of 169 on Cambridge Grading Scale
- International Baccalaureate - English B at S5 or H4, English A no specific grade required
- European Baccalaureate - English Language 1 at grade 6 or English Language 2 at grade 7
For more information about admission requirements, please visit the university website.
Does this course require proof of English proficiency?
The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!
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Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition
- Scottish Students: £1,820 per year
- English, Welsh & Northern Irish Students: £9,250 per year
- EU and International Students: £14,000 per year
Qualification
Award Title: BA (Hons)
- Take part in entrepreneurial initiatives
- Compete in International business contests
- Work on UK wide initiatives
- Solve real world business problems
Career paths
Graduates who've specialised in marketing at Abetay have gone on to enjoy successful careers in all areas of marketing, including:
- Marketing managers
- Global Marketing executives
- PR and marketing managers
- Brand managers
- Community managers
- Advertising managers
- Sales managers
- Market research analysts
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About this institute
Abertay University
Abertay University, in Dundee, is the UK University of the Year for Teaching Quality (The Times & Sunday Times Good University Guide 2021) and a UK top 10 institution for both student satisfaction and teaching (Guardian University Guide 2021). Having...
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Abertay University
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