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BA Digital Marketing with Events Management

Abertay University
Program overview
4-8 years
Full time/part time
Bachelor's degree
Scholarships available
English
Start dates
Dundee
August 2021

Dundee
August 2022

Dundee
August 2023

Program description

BA Digital Marketing with Events Management

Choose an accredited Digital Marketing degree from Scotland’s top modern university. With our outstanding industry links, learn how marketing operates in the real world through expert guest speakers, projects that tackle real life business problems, work placements, sales pitches and offsite visits.

Why Study Abertay's BA (Hons) in Digital Marketing with Events Management?

Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.

Choose this degree designed to develop digital marketing skills. It’s a great way to start building your career as a professional marketer and manager.

Marketing and events are natural partners. You’ll learn how to develop a marketing strategy that includes digital and social media alongside event management, promotion and budgeting. The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. This strong mix of digital marketing and event management skills will make you even more appealing to future employers.

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Admission requirements

Subject Requirements

Please note: All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English.

Below are the literate subjects we accept for entry on this course:

One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology

International Entry

English Language Requirements

All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements. Accepted English language qualifications include:

  • IELTS - overall score of 6.0 with no band lower than 5.5
  • TOEFL - overall score of 78 (individual elements: L-17, R-18, S-20, W-17)
  • Cambridge FCE/CAE/CPE - overall score of 169 on Cambridge Grading Scale
  • International Baccalaureate - English B at S5 or H4, English A no specific grade required
  • European Baccalaureate - English Language 1 at grade 6 or English Language 2 at grade 7

For more information about admission requirements, please visit the university website.


Does this course require proof of English proficiency?

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Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • Scottish & EU Students: £1,820 per year
  • English, Welsh & Northern Irish Students: £9,250 per year
  • International Students: £14,000 per year


Qualification

Award Title: BA (Hons)

  • Take part in entrepreneurial initiatives
  • Compete in International business contests
  • Work on UK wide initiatives
  • Solve real world business problems

Career opportunities

Graduates who've specialised in marketing at Abetay have gone on to enjoy successful careers in all areas of marketing, including:

  • Marketing managers
  • Global Marketing executives
  • PR and marketing managers
  • Brand managers
  • Community managers
  • Advertising managers
  • Sales managers
  • Market research analysts

Contact school

Want to know more about this program, BA Digital Marketing with Events Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Abertay University

Abertay University, in Dundee, is the UK University of the Year for Teaching Quality (The Times & Sunday Times Good University Guide 2021) and a UK top 10 institution for both student satisfaction and teaching (Guardian University Guide 2021). Having...


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Contact info

Abertay University

Abertay University
Bell Street
DD1 1HG Dundee
United Kingdom

 Show phone number
www.abertay.ac.uk

Contact school

Want to know more about BA Digital Marketing with Events Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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