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MSc in Economics and Business Administration – Commercial Retail Management

Aarhus University
2 years
Full time
Master's degree
Scholarships available
On campus
Aarhus
English
Fall
Application deadline: NON-EU: 15 January | EU: 1 March
MSc in Economics and Business Administration – Commercial Retail Management

Program description

MSc in Economics and Business Administration – Commercial Retail Management

Deep Understanding of the Value Chain

Today, traditional retail trade is supplemented with e-commerce and various hybrids, and more and more communication takes place on social media. Companies must therefore be able to handle an omni- channel situation where a number of different sales and communication channels must be optimised in relation to each other. In addition, the ability to handle big data is becoming increasingly important in the consumer goods industry. This has led to changes in the relationship between supplier and retailer. The supplier must increasingly consider the entire value chain right through to the consumer, while the retailer must structure its supplier relations with an eye for how to create value for the consumer.

The MSc in Commercial and Retail Management is based on the growing challenges faced by the consumer goods industry. It has been developed in close collaboration with prominent actors in the industry.

The degree programme prepares the student for a career in the HQ functions of the consumer goods industry and it provides an understanding of the industry’s specific challenges, which paves the way for a faster climb up the career ladder.

The students will acquire qualifications in areas such as retail strategy and innovation, consumer behaviour, business negotiations, pricing, performance management as well as range, category and brand management.

Program content

The traditional division of the B2B and B2C markets is thus developing towards a much-needed B2B2C mindset. The degree programme reflects this B2B2C mindset since the courses Supplier-retailer relations management, Business negotiations and Consumer behaviour in a retail setting cover the entire value chain from supplier to consumer.

Furthermore, the students will acquire competences within areas that have a particular focus on the consumer goods industry such as retail strategy and innovation, pricing, performance and margin management, stock and waste management as well as range, category, and brand management. Digital transformation and the use of big data will play a prominent role in the programme and will recur in many courses.

Tuition fees

  • EU/EEA/Swiss citizens: FREE
  • Others: €10,000

Career opportunities

The degree programme prepares the students for a career in various HQ functions in the consumer goods industry. Based on the value chain approach, the students will be able to undertake many functions in either the supply or retail link of the value chain, especially within the consumer goods industry; from category manager or procurement manager to key account manager.

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About this institute

Welcome to Aarhus University in Denmark!

Established in 1928, Aarhus University has grown to be a world-leading research institution with a modern, dynamic and highly international study environment. It is consistently ranked as one of the world’s top 100 educational institutions, and recently ranked 69th in...


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Why study at Aarhus University

An international and diverse university

Aarhus University is home to many international students and researchers – 12% of our students are international, from over 120 different countries! For that reason, English is our second language here at AU and we offer over 50 English-taught courses at either Bachelor’s or Master’s level. All our PhDs are English-taught. We also have a dedicated International Centre, to provide and introduction to living in Denmark and offer support and guidance.

Informal environment with focus on critical thinking

Teaching at AU takes place in an informal and inspiring environment, with a high focus on developing critical thinking skills and encouraging open debate. Professors at AU welcome discussions and value student insights to their classes. Furthermore, many courses at Aarhus University are interdisciplinary to give a students a well-rounded perspective of their chosen subject.

A comprehensive university

Aarhus University has five main faculties: Arts, Business and Social Sciences, Health, Natural Sciences and Technical Sciences. Each faculty is highly specialized with state of the art research facilities available for student use. Our faculties of Natural and Technical Sciences both have a special focus on sustainability and facilitating a green transition.

Contact info

Aarhus University

Nordre Ringgade 1
8000 Aarhus C
Denmark

 Show phone number
international.au.dk

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