University of California, Irvine - Division of Continuing Education
Certificate in Digital Marketing & Communications
Online, USA
Certificate
DURATION
6 months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 3,720 *
STUDY FORMAT
Blended
* approximate tuition
Key Summary
About: The Digital Marketing & Communications Certificate at UC Irvine covers social media, search engine marketing, mobile and online advertising, and email marketing. It teaches customer acquisition, conversion, retention, analytics, financial forecasts, and executive communication. The four-course programme is accredited by the Digital Marketing Institute and qualifies learners for DMI and AMA dual certification; learners with DCEs from December 2024 onward may obtain the DMI credential for a $250 membership fee.
Career Outcomes: Graduates can also pursue entry-level roles such as digital marketing specialist, social media manager, SEM analyst, email marketing manager, content strategist, digital analyst, and marketing communications specialist.
The Digital Marketing & Communications Certificate Program is designed to equip learners with the skills and knowledge necessary to thrive in the rapidly evolving digital marketing landscape. This comprehensive program covers essential topics such as social media, search engine marketing, mobile marketing, online advertising, and email marketing. Learners will discover how to craft effective strategies for customer acquisition, conversion, and retention, and will gain expertise in using analytical tools to optimize marketing efforts and achieve financial goals. The program also emphasizes effective communication with executives through financial forecasts and marketing plans.
Digital Marketing Institute Dual-Certification
This certificate program has been accredited by the Digital Marketing Institute, a leading professional organization for digital marketers.
Once learners complete our four-course program, they will qualify for an industry-recognized dual certification, in addition to their DCE certificate — no additional assessment required!
- Certified Digital Marketing Associate (CDMA) from the Digital Marketing Institute (DMI), the global certification body for Digital Marketing education. Exclusively designed by practicing Digital Marketing professionals, this award carries the coveted DMI accreditation and associated brand recognition.
- Associate Professional Certified Marketer® (PCM®) Digital Marketing from the American Marketing Association, the largest community-based marketing association in the world.
Upon program completion, learners* will receive an email with a link to sign up for DMI Dual-Certification membership. While learners qualify for the dual certification upon completing the DCE program, there is a membership fee of $250 to officially obtain the professional certification. This fee includes access to the DMI Membership library, a valuable resource of interactive industry-validated content.
*Dual certification is available for learners who earned their DCE certificates from December 2024 onward.
Course schedules are subject to change. Individual courses may be taken without enrolling in the full program.
Required Courses
Complete 4 required courses. Learners who completed the previously offered courses MGMT X462.84 or MGMT X462.85 do not need to complete MGMT X463.36.
- Research and the Marketing Plan
- Dynamic Product Management
- Integrated Brand Storytelling
- Business Driven Digital Marketing
- Gain a well-rounded understanding of digital marketing strategies and tools, including social media, search engine optimization, and online advertising
- Develop a real-world marketing plan and apply it to business projects, ensuring firsthand experience
- Learn to use analytical tools to measure and track marketing success, optimizing efforts for better financial outcomes
- Understand the product management lifecycle and brand storytelling to maintain message consistency and achieve stakeholder buy-in
- Explore the integration of AI tools for content development and creative campaign options, staying at the forefront of marketing technology
- Develop the skills to effectively communicate marketing strategies and financial forecasts to C-level executives
Who Should Attend
This program is ideal for marketing professionals looking to stay updated with the latest industry trends and enhance their digital marketing skills. Aspiring marketers who are newcomers to the field can gain a comprehensive foundation in digital marketing and communications. Product managers wanting to deepen their understanding of the role of marketing in product development and brand management will find valuable insights. Additionally, communications specialists interested in mastering brand storytelling and maintaining message consistency across various platforms will also benefit from this program.