8 Customer Relations Degree Programs in Spain

The Master in Customer Experience & Innovation at EAE Business School Madrid aims to train professionals with solid knowledge to lead innovation processes successfully. This master's degree brings together everything that future innovation leaders and specialists in product and service development need, always from a very practical perspective.

This specialization course in CX Strategy and Design offers practical skills to identify, evaluate and shape consumer needs and develop breathtaking customer experiences for the digital business.

With the Master of Customer Experience you will achieve technical knowledge in the field of UX, UI and AI, accessing fundamental Software tools today and you will learn how all these skills can enhance your profile in a market that demands hybrid professionals, combining their knowledge business but also with a solid technical foundation.

The GBSB Global Online MBA with Customer Experience in Digital Environment Track is a fully accredited and internationally recognized master’s degree, highly valued by recruiters worldwide. Our program, ranked 20th globally by QS Top MBA (2023) and listed among the best business schools in Spain by Forbes, offers the flexibility and customization needed for busy professionals. Updated in 2024, it features innovative courses in customer experience, including Innovation and Brand Building, Consumer Behavior and User Experience (UX), and Neuromarketing, making it one of the most pioneering and accessible MBA programs in Europe.

The GBSB Global MBA with Customer Experience in Digital Environment Track in Barcelona is a pioneering program designed to blend traditional business education with advanced concepts in customer experience and digital environments. Accredited internationally and recognized among the top MBA programs in Spain, it emphasizes sustainable practices, ethical business, entrepreneurship, leadership, and innovative problem-solving. Using cutting-edge teaching methods and real-world projects, this program offers a comprehensive, hands-on learning experience that equips students with the skills and knowledge necessary to excel in the global business environment.

This CRM and Data course offers a deep dive into CRM tools and their role in data management. Gain essential skills to optimize customer interactions and make strategic business decisions. Embark on a journey from CRM fundamentals to advanced data-driven insights.

With the Retail Management and Digital Customer Experience diploma course you will learn the foundations of the retail business, and its transformation in the 21st Century.

The Master in Customer Experience & Innovation is spread across three terms and is made up of four pillars: Business, Technology, Human-Centered Design, and Innolabs. You will learn how consumer insights drive impactful business decisions and understand the bigger picture. You will learn to harness the latest technologies to improve the customer experience and imagine a future that doesn’t yet exist. You will discover what we call desirability and how we account for human factors to create the right thing, the right way for the right people. Hands-on, transversal Innolabs will allow you to work in teams in areas like the creative process, adaptive leadership, prototyping, design thinking, and insights.