Master In Customer Experience & Innovation
Madrid, Spain
Master degree
DURATION
10 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* rolling admissions process
Key Summary
We live in a total experience economy. How do you create seamless and synchronized customer experiences across products, services, organizations, and businesses? This master’s program takes a close look at the human-centered design, service design, as well as product and experience design, in order to find innovative ways to shape customers’ experiences and deliver added value to them.
The Master in Customer Experience & Innovation is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to sharpen your creative, analytical, commercial, business, strategic, and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.
Reasons to study the Master In Customer Experience & Innovation
IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.
High-Tech and Human-Centered Customer Experience Program
You will learn what you need to know from the realms of business, technology, and human-centered design in order to think strategically and work holistically in any type of organization, coming out a next-generation CXI pro.
Learn from Top Customer Experience Professionals
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
Customer Experience & Innovation Program Values
The program uses hands-on methodologies with transversal value for areas like Innovation, Product, Research, Strategic Design, Business Strategy, and more. By far the most important value, however, will be your training in building bridges and busting silos to bring diverse stakeholders together within and without an organization.
Chief Customer Experience Officer, the Pro of the Future
Chief Customer and Experience Officers are rapidly rising positions: 90% of senior executives said CX is one of the CEO’s top three priorities (McKinsey, 2016).
Who is this program for?
It's for
innovative individuals who wish to build human-centered solutions for the physical and digital worlds.
Looking for
a program that will allow them to engage with the ins and outs of human-focused design, while leveraging innovation to deliver value. They want to become the most in-demand designers and innovators for products and services around the world. After graduation, they might go on to work as a: User Experience Designer, Usability Consultant, Chief Experience Officer, Interface Designer, Product Designer, Business Transformation Manager, or many other related roles.
The Master in Customer Experience & Innovation is a full-time, 10-month program divided into 3 terms and comprised of four pillars: Business, Technology, Human-centered Design, and transversal INNOLABS.
This program also has an optional Global Immersion Week, an international study trip where students from our five full-time masters in MARCOM attend curated masterclasses, visit innovative companies, network with local and global like-minded executives/peers, and explore new cultures.
The Master in Customer Experience & Innovation is spread across three terms and is made up of four pillars: Business, Technology, Human-Centered Design, and Innolabs.
- Business: Learn how consumer insights drive impactful business decisions. Understand the bigger picture.
- Technology: Learn to harness the latest technologies to improve the customer experience and imagine a future that doesn’t yet exist.
- Human-Centered Design: Discover what we call desirability and how we account for human factors to create the right thing, the right way for the right people.
- Innolabs: Hands-on, transversal Innolabs allows you to work in teams in areas like the creative process, adaptive leadership, prototyping, design thinking, and insights.
1st Term
The term includes the following courses, which uniquely combine to set students up for success in CX and innovation:
- Adaptive Leadership
- Business for CXI: Operations & Processes Strategic
- Customer Experience Ecosystem & Ethics
- Quantitative Research & Analysis
- Qualitative Research & Analysis
- Creative Process & Practice
- Theater Tools for Communication & Innovation
- Gamification
- Human-Centered Design
- Storytelling
- Operations & Processes
- UX/UI in Agile Interactive Digital Projects
2nd Term
This term includes the following courses:
- Adaptive Leadership II
- Creative Process & Practice II
- Gamification II
- Theater Tools for Communication & Innovation II
- Persuasion & Ethics
- Human Behavior
- Corporate Innovation & Culture Change
- Brand, Vision & Growth
- CX in Organizations
- Data-Driven Innovation
- Prototyping & Spaces for Innovation
3rd Term
Your third-term courses include:
- Adaptive Leadership III
- Creative Process & Practice III
- Gamification III
- Theater Tools for Communication & Innovation
- Exponential Organizations
- Strategic Design
- Facilitation
- Lean Entrepreneurship for Innovation
- Trends in Technology for CX
The Master in Customer Experience & Innovation, the final project consists of hands-on Innovation Labs that constitute transversal skill building, allowing you to work in areas like the creative process, adaptive leadership, prototyping, design thinking, and insights.
Everyone agrees: in the new digital economy, one of the greatest and most valued work skills is creativity. According to the World Economic Forum, creativity will become one of the top three skills workers will need by 2020.
But as John Cleese elegantly put it, “Creativity is not a talent. It’s a way of operating.”
It’s not only about ideas and inspiration, it’s about being able to conceive, develop, execute, manage, and evaluate all kinds of creative visual and digital media projects from start to finish.
The way brands communicate with consumers is constantly evolving, so jobs in visual and digital media are growing, and fast. There is a need for forward-thinking professionals who can innovate to break boundaries and truly connect with audiences. And that’s exactly what this program prepares you to do.
Here are some positions our students can achieve after the program:
- UX Designer
- Information Architect
- Product Designer/Manager
- Interaction Designer
- Customer Insights Specialist
- Interface Designer
- CXO (Chief Experience Officer)
- CCO (Chief Customer Officer)
- Strategic Experience Designer
- Innovation Consultant
- Service Designer
- Customer Experience Specialist
- Customer Relationship Manager
- Usability Consultant
- Business Transformation Manager
This program will allow you to kick up your game no matter what your background is. Whether you come from business, design, communication and marketing, engineering, tech, entrepreneurship, humanities or other types of backgrounds, the Master in Customer Experience and Innovation will take your career to the next level. What we do look for in our students is enthusiasm first and foremost, as well as an innovative mind committed to personal and professional change. They should be ready to take on the next, big challenges and tackle high-impact roles in companies that are leaving their mark.
The Master in Customer Experience & Innovation is a full-time, 10-month program divided into 3 terms and comprised of four pillars: Business, Technology, Human-centered Design, and transversal INNOLABS.