Short Course in CRM and Data
Online
DURATION
7 Weeks
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 630
STUDY FORMAT
Distance Learning
Key Summary
Introduction
This course offers a deep dive into CRM tools and their role in data management. Gain essential skills to optimize customer interactions and make strategic business decisions. Embark on a journey from CRM fundamentals to advanced data-driven insights.
Welcome to the world of Customer Relationship Management (CRM) and Data Management (CRM and Data)! This module has been meticulously crafted to provide you with a comprehensive understanding of CRM tools and their vital role as data management platforms.
In this course, you will embark on a journey that takes you from the fundamentals of CRM to the intricacies of harnessing the power of data for strategic business decisions. We will begin by demystifying what a Customer Relationship Management tool truly is, its purpose, and its multifaceted applications. As we delve deeper, you will uncover the pivotal role that CRM systems play in managing and optimizing interactions with customers, partners, and stakeholders.
Need to Know
- Start dates – Anytime
- Recommended Duration – 7 weeks
- Language - 100% English instruction
- Study mode – Self-Paced Learning - 100% Online
- Format – Pre-recordings, online tests, and assessments
- Certification – Professional Certification (Certificate of Achievement)
Certificate of Achievement
An ESEI Certificate of Achievement is a formal acknowledgement awarded by ESEI International Business School to individuals who have completed a specific course or training program. This certificate signifies the recipient's dedication, effort, and proficiency in the subject matter, recognizing their commitment to excellence and the advanced skills acquired during their studies. It serves as a valuable credential for enhancing career prospects and demonstrating expertise in the field.
Admissions
Curriculum
Comprehend CRM Fundamentals
Develop a solid understanding of what Customer Relationship Management (CRM) tools are, their purpose, and their diverse applications across industries.
Navigate CRM Types
Differentiate between various types of CRM systems and gain insights into how they enable companies to streamline operations, enhance customer interactions, and drive growth.
Data in CRM
Gain an in-depth understanding of how CRM systems function as powerful data management platforms, collecting and storing valuable customer and business data.
Data-Driven Decision Making
Acquire the skills to leverage data for informed decision-making, spanning areas such as sales, marketing, customer support, and strategic planning.
Data Utilization Strategies
Explore how businesses employ data to refine advertising strategies, personalize user experiences, and comprehend community behaviour, driving engagement and satisfaction.
Appreciate Data’s Value
Recognize the transformative role of data in the modern business landscape and understand why data is often referred to as “the new gold.”
Assessment
Project-Based Learning Methodology at ESEI
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The Advantages of Project-Based Learning
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles as employees or business owners, showcasing their hands-on experience and skills.
Project Format and Teacher Involvement
Project formats vary and are at the discretion of the instructor. Projects can be case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Assessment Criteria
- Group Project Submission (40%)
- Individual Project Submission (20%)
- Group Presentation of the Project and Q&A (20%)
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of collective and personal efforts in achieving project objectives.
- Class Participation (20%)
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Program Leaders
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.