12 Oct 2022

Why Study Marketing Abroad?

In marketing, communication is always key. Marketers must develop different soft skills and engage with potential customers around the world on a daily basis to promote brands, sell products, and succeed in business.

When you choose to study marketing abroad, you are not only expanding your opportunities but also setting yourself up to start a rewarding career after graduation by learning the skills necessary to thrive in the marketing industry. 

Marketing study abroad programs are always among the most popular options for international students. Why? Here are five reasons why studying marketing abroad might be a good idea for you. 

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1. Build Your International Network

A marketing study abroad experience opens up a world of opportunities for meeting new people. Networking is crucial for career advancement, especially in marketing. Whether your classmates are other international students or natives to the country, it’s guaranteed that you will make meaningful friendships that will last forever. Many students actually feel that this is one of the most meaningful aspects of their marketing study abroad experience.

So, when looking for a marketing study abroad program, you should consider a school or city with a large student population and a vibrant social life.Take, for example, the University of Groningen, located in the fun, youthful city of Groningen, in the Netherlands, where one in every four residents is a student! You will have many opportunities to make friends of the same age there if you study marketing there. 

Along with making lifelong friends on your marketing study abroad program,  you will be able to interact with professors and staff with diverse and multicultural backgrounds, who can link you with their own international networks.

2. Bridge the Communication Gap

To succeed at marketing, it is not enough to just have networks. It’s also important to have the ability to communicate across cultural and physical boundaries, which is something that can be learned and applied during your marketing study abroad experience. 

Studying marketing in universities such as the European University Madrid, which has many foreign students, is an excellent place to meet and learn about people from diverse backgrounds.

Multicultural communication is a skill that cannot be learned in a classroom, it must be practiced in real-life situations. A marketing study abroad program will give you this opportunity. With your newly established international network, you can learn how people from around the world communicate differently in business and in everyday life.

3. See the World

To succeed in all aspects of the marketing business, you need to understand your client base. Taking a marketing study abroad program will allow you to see the world through their eyes.

Whether sharing favorite restaurants with customers in Hong Kong, exchanging stories about the beer halls with customers in Munich, or reminiscing about strolls through Hyde Park with customers in London, when you personally connect with a customer, you create a lasting impression that generates results.

Taking a marketing study abroad program gives you the opportunity to develop direct connections with global customers across many different fields. As a marketing student, you will definitely benefit from these experiences after graduation. 

4. Impress Recruiters

Recruitment in the marketing field is very competitive, and recruiters rely on a solid track record when looking for new candidates. They need talent that has proven to be bold, smart, and curious, and your marketing study abroad experience can show how capable you will be as a marketer in the future. 

As a new graduate, you probably find that distinguishing yourself from others is difficult. Putting experience studying abroad in marketing on your resume will make it no longer an issue! Employers will already have a sense of your ability to take on challenges and handle change. Your hard and soft skills acquired from your marketing study abroad experience will make you stand out from other candidates. 

5. Keep Evolving

Industry leaders must adapt to the constant changes in the marketing industry, as well as prepare for an increasingly global and international marketing environment. Hence, mastering English is essential for your success in the future, and this can be achieved through a marketing study abroad experience. 

There are plenty of opportunities for you to practice and improve your English while studying marketing abroad. If you are considering a graduate program in marketing, many schools abroad offer English-language programs.

Besides, as customers change and technologies advance, marketers must continuously remain on top of trends while being capable of quickly adapting to different environments. You can prove to your organization that you are adaptable and open for challenges by studying marketing abroad in Europe or Australia

Taking a marketing study abroad program can let you enjoy all the benefits we discussed above, and we're sure you'll find more as you explore. You can choose from a wide variety of programs to study marketing abroad, and we can help you find the perfect fit. 

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Last update: 12 Oct 2022

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