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3 Marketing Management PhD Degree Programs
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Unicaf University (MW)
Doctor of Philosophy (PhD) in Marketing Management
- Online Malawi
PhD
Full time
3 years
Distance Learning
English
The PhD is a programme of independent, self-directed academic research degree, supported by a team of supervisors that makes an original contribution to knowledge written up in a publishable dissertation. The PhD programme also supports the development of research and generic skills to equip you to operate successfully as a professional researcher in any setting. The essential requirement of a PhD is the creation of new knowledge. Being a researcher means developing new ideas and improving understanding through the creation of new knowledge.
University of Johannesburg
PhD in Marketing Management
- Johannesburg, South Africa
PhD
Full time, Part time
2 years
On-Campus
English
The purpose of the Ph.D. in Marketing Management is to develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing management principles. The qualification also intends to make original contributions to the field.
University College of Southeast Norway
PhD in Marketing Management
- Rauland, Norway
- Hønefoss, Norway
- + 4 more
PhD
Full time
4 years
On-Campus
English
We offer a high-quality PhD programme in Marketing Management that meets the requirements for present and future marketing management, both nationally and internationally.
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Learn more about Marketing Management PhD degree programs
Marketing Management at the PhD level dives deep into advanced strategies and theories that shape modern marketing practices. This field focuses on crafting strategic marketing campaigns, analyzing consumer behavior, and leveraging digital marketing techniques to drive business success.
Through coursework in data-driven marketing research, advanced market segmentation, and brand management, students develop competencies to lead innovative marketing initiatives. Students strengthen analytical skills as they engage with complex marketing models and frameworks, preparing them for high-level decision-making roles in business.
Dissertation research provides an opportunity to uncover new insights in areas like digital marketing strategies, consumer psychology, or the impact of technology on brand development. Graduates typically pursue careers as researchers, marketing consultants, or faculty members in academia. They contribute to the marketing sector, leveraging methods that empower organizations to connect with their audiences effectively.