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2 Marketing Management PhD Degree Programs in Africa
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Unicaf University (MW)
Doctor of Philosophy (PhD) in Marketing Management
- Online Malawi
PhD
Full time
3 years
Distance Learning
English
The PhD is a programme of independent, self-directed academic research degree, supported by a team of supervisors that makes an original contribution to knowledge written up in a publishable dissertation. The PhD programme also supports the development of research and generic skills to equip you to operate successfully as a professional researcher in any setting. The essential requirement of a PhD is the creation of new knowledge. Being a researcher means developing new ideas and improving understanding through the creation of new knowledge.
University of Johannesburg
PhD in Marketing Management
- Johannesburg, South Africa
PhD
Full time, Part time
2 years
On-Campus
English
The purpose of the Ph.D. in Marketing Management is to develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing management principles. The qualification also intends to make original contributions to the field.
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Learn more about Marketing Management PhD degree programs in Africa
Pursuing a PhD in Marketing Management in Africa offers unique opportunities to explore the rapidly evolving marketplace while preparing for impactful academic and professional careers. This degree level emphasizes original research, strategic marketing theories, and practical applications tailored to the diverse and growing African business landscape.
Through courses in consumer behavior, branding strategies, and digital marketing, you'll learn to conduct advanced research that influences industry practices. You'll also engage in analytical techniques that enable you to develop innovative marketing campaigns and conduct market analyses. The environment encourages you to integrate cultural insights with contemporary marketing trends, enhancing your effectiveness as a researcher.
Completing a PhD can lead to various career paths, including university faculty positions, industry research roles, or consultant opportunities in both local and international markets. As you delve into these areas, students strengthen adaptability as they explore new ideas, helping to ensure your research and insights are relevant and applicable in a global context.