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University College of Southeast Norway PhD in Marketing Management

University College of Southeast Norway

PhD in Marketing Management

4 Years

English

Full time

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On-Campus

Key Summary

    About: The PhD in Marketing Management offers an advanced education in marketing theory and practice, preparing students for rigorous academic and research careers. This program emphasizes critical thinking, research methodology, and the application of marketing concepts. Students will engage with existing marketing literature and develop their unique research projects over the course of their study.
    Career Outcomes: Graduates can pursue careers as university professors, marketing researchers, consultants, or policy advisors. They may find opportunities in academia, private sector marketing departments, and governmental agencies focused on market research and consumer behavior analysis.

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Introduction

About the programme

This programme seeks to bring academic research in marketing management closer to marketing management practice, thereby focusing research on topics that will generate new knowledge for real world problems.

Solving real world problems

As markets and technologies become more global, and as customer needs become more advanced and fragmented, private companies and public services must innovate and improve their products and services at an increasing velocity. Thus, the strategic importance of marketing management expertise has grown in strategic importance as organisations adapt to meet these evolving challenges and opportunities.

Study Plan

A study plan describes the content, structure and organization of a study programme. To each study plan there is a set of subject plans that describes the different subjects. In the subject plan you will also find a reading list. Below you will find a study model that shows you which subjects that are taught each term. In the study model you'll also find links to each subject plan.

Link to the latest published study plan

Curriculum

About the School

Questions

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