MBA in Digital Marketing

The GBSB Global MBA with Customer Experience in Digital Environment Track in Barcelona is a pioneering program designed to blend traditional business education with advanced concepts in customer experience and digital environments. Accredited internationally and recognized among the top MBA programs in Spain, it emphasizes sustainable practices, ethical business, entrepreneurship, leadership, and innovative problem-solving. Using cutting-edge teaching methods and real-world projects, this program offers a comprehensive, hands-on learning experience that equips students with the skills and knowledge necessary to excel in the global business environment.

The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some basic strategies used in the field of neuromarketing. They will use the practical tools necessary to develop comprehensive digital marketing and communication strategies and tactics aimed at aligning an organization's business and marketing objectives.

Our Online MBA in Digital Marketing is designed to produce marketing business leaders of the future through a comprehensive program designed to equip business professionals with the knowledge and skills needed to navigate the dynamic landscape of digital marketing strategies. Through a blend of theoretical insights and practical applications, the Online MBA in Digital Marketing aims to foster strategic thinking and decision-making in the digital realm.

The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

Upon successful completion of the study program students receive an international private a Master of Business Administration (MBA) degree with a specialization in Digital Marketing, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

Digital marketing offers a powerful approach to engage and interact with customers across online channels such as the web, social media and mobile apps. As a result, businesses can increase their online visibility, increase their web traffic, and build brand recognition.

What Makes Our Students’ LinkedIn Profiles Stand Out? It’s all in the design of our world-class Global Online MBA program (EU accredited and globally recognized!). Every course is carefully crafted to build the practical skills that top employers value most, with a focus on: Digital Transformation Leadership & Strategy Entrepreneurship & Finance Digital Marketing Soft Skills such as communication, stress management, teamwork, problem-solving, decision-making, and more. The Real-World Skills MBA is EU-accredited, globally recognized and ranked among the Top 10 MBA programs in Europe. With students from 30 countries across 4 continents, you’ll join an exclusive, global business network—a powerful community that will help you elevate your career and open new international opportunities.

The Digital MBA is designed to fit the needs of real companies, giving you practical and up-to-date skills. Prepare for the future by exploring key concepts such as Blockchain, the Metaverse, and Machine Learning, which are essential tools that will make sure you stand out in today's job market. These resources will be your gateway to new opportunities, making sure you are positioned as an ever-evolving leader. Take steps to success with the Digital MBA!

The problem arises when we find ourselves in a situation where we don't know where to start with the change and we get stuck halfway. For this reason, we developed an MBA in Digital Transformation to help executives leading the change process navigate these new challenges and begin implementing digital transformation processes in any business project.

The Master of Business Administration is an 18th-month program of 90 European Credits with a Master's degree level 7 based on the European Qualification Framework. The Master offers an interactive, personalized, and innovative study program in digital business and global network strategies, disruptive innovation and entrepreneurship, digital marketing and applied finance, business operations, informatics and artificial intelligence, and intercultural management and sustainable leadership.

While traditional marketing still has its place in the world, digital marketing is experiencing hyper-growth and quickly taking over thanks to affordability and analytics. It is getting a further impetus due to Covid-19. The internet penetration has become phenomenally high, thereby extending its positive digital footprint to the grassroots level including the rural areas.

The MBA - Digital Marketing and Management course provides students with deeper knowledge and understanding of the theoretical foundations and current developments in the field of digitization in marketing. The students get to know digital business models as well as agile marketing and management concepts, to examine them and to discuss them critically. One focus is on the instruments of digital communication and price policy, their application and evaluation. The students deal with concepts for smart products and services, the agile development of innovations and digital selling strategies and learn to critically assess these concepts, their application in practice and their effects. Digitization as a challenge for companies is also highlighted, as are methods and processes in the field of online research, including key topics such as big data, predictive analytics and customer insights, taking economic and ethical aspects into account.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

The Master of Business Administration with a specialization in Digital Marketing is designed to equip students with practical skills and strategic insights needed for the online marketing world. The p...

The Master of Business with a specialization in Digital Marketing is designed to help students develop practical skills that are essential for navigating today’s online business environment. The progr...