The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

The Master of Business Administration with a concentration in Digital Marketing is a specialized program that addresses the fundamentals of marketing applied to neuroscience and its relationship with consumer choice where students will employ some basic strategies used in the field of neuromarketing. They will use the practical tools necessary to develop comprehensive digital marketing and communication strategies and tactics aimed at aligning an organization's business and marketing objectives.

How do our students’ LinkedIn profiles achieve uniqueness? This is how we designed this world-class Global Online MBA program. The courses focus on Digital Transformation, Leadership, Strategy, Entrepreneurship, Finance, Digital Marketing, and Soft Skills like communication, stress management, teamwork, problem-solving, decision making and other practical skills. The Real-World Skills MBA program is UK accredited and belongs to the top 10 MBA programs in Europe. Students from 30 countries and 4 continents attend the Real-World Skills MBA so you will become member of an Exclusive Global Business Lounge that will help you boost your career.

Our Online MBA in Digital Marketing is designed to produce marketing business leaders of the future through a comprehensive program designed to equip business professionals with the knowledge and skills needed to navigate the dynamic landscape of digital marketing strategies. Through a blend of theoretical insights and practical applications, the Online MBA in Digital Marketing aims to foster strategic thinking and decision-making in the digital realm.

The Master of Business Administration is an 18th-month program of 90 European Credits with a Master's degree level 7 based on the European Qualification Framework. The Master offers an interactive, personalized, and innovative study program in digital business and global network strategies, disruptive innovation and entrepreneurship, digital marketing and applied finance, business operations, informatics and artificial intelligence, and intercultural management and sustainable leadership.

The GBSB Global MBA with Customer Experience in Digital Environment Track in Barcelona is a pioneering program designed to blend traditional business education with advanced concepts in customer experience and digital environments. Accredited internationally and recognized among the top MBA programs in Spain, it emphasizes sustainable practices, ethical business, entrepreneurship, leadership, and innovative problem-solving. Using cutting-edge teaching methods and real-world projects, this program offers a comprehensive, hands-on learning experience that equips students with the skills and knowledge necessary to excel in the global business environment.

While traditional marketing still has its place in the world, digital marketing is experiencing hyper-growth and quickly taking over thanks to affordability and analytics. It is getting a further impetus due to Covid-19. The internet penetration has become phenomenally high, thereby extending its positive digital footprint to the grassroots level including the rural areas.

The MBA - Digital Marketing and Management course provides students with deeper knowledge and understanding of the theoretical foundations and current developments in the field of digitization in marketing. The students get to know digital business models as well as agile marketing and management concepts, to examine them and to discuss them critically. One focus is on the instruments of digital communication and price policy, their application and evaluation. The students deal with concepts for smart products and services, the agile development of innovations and digital selling strategies and learn to critically assess these concepts, their application in practice and their effects. Digitization as a challenge for companies is also highlighted, as are methods and processes in the field of online research, including key topics such as big data, predictive analytics and customer insights, taking economic and ethical aspects into account.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

The marketing expertise and skills you will acquire in this specialization are designed for lifelong value both domestically and globally.

An MBA in Marketing provides students with an opportunity to ascend to leadership positions in general management, med, and management consulting.

Graduates of the E-marketing concentration can pursue careers in e-commerce, online marketing, and social media marketing. According to ONET Online, positions in the field of E-marketing, such as internet marketing specialists and e-commerce marketing managers, have bright outlooks with strong job growth and high median salaries. The E-marketing curriculum includes coursework in SEO/SEM, social media marketing, and e-commerce. Marketing over mobile devices is also a focus.

With the ever-increasing role taken by new technologies, hospitality and tourism professionals are forced to revamp their marketing strategy, the positioning of their brand and the distribution of their products and services, using new technologies. In the Sales & E-marketing Management specialization, students study e-marketing, negotiation and promotion, and optimization of new medias and social networks.

A Master's (MBA) in e-Business and e-Marketing (including Social Media studies) is a study program that is ideal for students who are looking for managerial skills in the new electronic business world. This study program will shape students to become leaders that employers will be looking for.

Our MBA program combines quality, convenience, and flexibility into an affordable package that's tailored to you. All MBA courses are offered one evening a week in 8-week sessions. The program requires 30 credits for completion: eight 2-credit core courses and seven 2-credit specialty courses in areas such as Business Analytics; Digital Marketing & Innovation; Leadership & Managerial Skills; and Investments & Applied Portfolio Management.