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ISEG Business And Finance School - school of management MBA Digital Marketing / Communication and Social Media

ISEG Business And Finance School - school of management

MBA Digital Marketing / Communication and Social Media

0 up to 2 Years

French

Full time

Request application deadline

Sep 2025

On-Campus

Key Summary

    About: This MBA in Digital Marketing focuses on the interplay between marketing strategies and digital platforms. You'll learn key concepts in digital marketing, communication, and social media to effectively engage with audiences. The program emphasizes practical skills and knowledge needed to thrive in today’s digital landscape.
    Career Outcomes: Graduates may pursue careers as digital marketing managers, social media strategists, content marketers, or brand managers. Opportunities also include roles in marketing research, e-commerce, and digital advertising, preparing you for various positions across industries.

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Introduction

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

Skills:

Develop the company's digital marketing and communication plan and set up tools for monitoring and reporting digital actions

Evaluate the effectiveness of marketing and digital communication actions using key performance indicators (leads) and relevant analytics

Structure of the multichannel policy (email and web) with social media marketing

Work on the experiential policy of the company

careers:

Community manager, mobile project manager, social media manager, digital manager, digital marketing manager, traffic manager, web project manager.

About the School

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