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ISEG Business And Finance School - school of management MBA Digital Marketing / Communication and Social Media
ISEG Business And Finance School - school of management

ISEG Business And Finance School - school of management

MBA Digital Marketing / Communication and Social Media

MBA

French

Full time

Sep 2025

On-Campus

Key Summary

    About : The MBA in Digital Marketing/Communication and Social Media focuses on key modern business strategies. It covers areas like digital marketing, communication techniques, and social media management to equip students with necessary skills for today's market. This program is designed to help you understand and navigate the evolving landscape of digital communication effectively.
    Career Outcomes : Graduates can explore various roles in marketing and communications, such as Digital Marketing Manager, Social Media Strategist, or Content Marketing Specialist. Opportunities also extend to positions in public relations, corporate communications, and brand management, enabling students to shape marketing strategies for diverse organizations.

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

Skills:

Develop the company's digital marketing and communication plan and set up tools for monitoring and reporting digital actions

Evaluate the effectiveness of marketing and digital communication actions using key performance indicators (leads) and relevant analytics

Structure of the multichannel policy (email and web) with social media marketing

Work on the experiential policy of the company

careers:

Community manager, mobile project manager, social media manager, digital manager, digital marketing manager, traffic manager, web project manager.