Swiss School of Business and Management
Online MBA in Digital Marketing
Online, Switzerland
MBA
DURATION
12 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2027
TUITION FEES
EUR 7,000 *
STUDY FORMAT
Distance Learning
* this price includes all online program related costs. Additional costs may apply in some situations
Key Summary
About: The Online MBA in Digital Marketing at SSBM Geneva is an English-language online 60 ECTS programme of 10 core courses designed with over 20 industry partners. You'll study social media marketing, SEO, SEM, content strategy, digital advertising media planning, web and data-driven marketing analytics, strategic marketing and SMarketing. Coursework runs on a platform used by Harvard and MIT and is delivered by professors. The school holds ACBSP, BAC and EduQua accreditations, and you can earn the MBA in 12 months or less while working.
Career Outcomes: Career opportunities include digital marketing manager, SEO specialist, social media manager, marketing analyst.
Our MBA in Digital Marketing is designed to produce marketing business leaders of the future through a comprehensive program designed to equip business professionals with the knowledge and skills needed to navigate the dynamic landscape of digital marketing strategies. Through a blend of theoretical insights and practical applications, the Online MBA in Digital Marketing aims to foster strategic thinking and decision-making in the digital realm. You will explore advanced topics such as social media marketing, search engine optimization (SEO), content strategy, and data analytics. The program seeks to empower you with the expertise to lead digital marketing initiatives, drive organizational growth, and stay ahead in the ever-evolving digital business environment.
MBA focuses on 3 key areas that deal with Digital Marketing aspects:
- Social Media
- Digital Marketing
- Web Analytics
The Online MBA in Digital Marketing program consists of 10 core courses that you have to complete. Some of the topics include Social Media Marketing and Management, Strategic Marketing, SMarketing – Integration of Sales and Marketing, Digital Advertising Media Planning, Data-Driven Marketing Analytics, Web Analytics, SEO, SEM, etc..
For the online learning system, we are using a platform used by Harvard and MIT.
The Online MBA in Digital Marketing was designed in partnership with over 20 business and industry partners.
The Online MBA in Digital Marketing program is offered in English, brings 60 ECTS credits, and is organized into core courses and seminars. Earn your Online MBA in Digital Marketing in 12 months or less while continuing to work and building your on-the-job experience. The program takes place Online.
The practical relevance and applicability of the curriculum are the focal points of this postgraduate program. The Online MBA in Digital Marketing course contents cover a broad spectrum of relevant Digital Marketing topics. During your studies, you will gain access to productive practice-based projects and learn how to apply the curriculum directly to real-life situations.
All of the lectures follow high standards and are delivered by our professors. Our professors will keep you engaged, and motivated and will provide high-quality teaching experience in order to leverage your professional development and advance your career.
SSBM Geneva is Accredited by the British Accreditation Council as an Independent Higher Education Institution.
As of April 4, 2025, the Accreditation Council for Business Schools and Programs (ACBSP) has extended its accreditation to include additional programs, following the decision of the ACBSP Baccalaureate/Graduate Degree Board of Commissioners.
New SSBM Geneva Accredited Programs:
- Bachelor of Science (BSc) in Business Administration
- Online Bachelor of Science (BSc) in Business Administration
- Online Bachelor of Science (BSc) in Information Technology
- Online Bachelor in Sports Management
The Online MBA in Digital Marketing curriculum is composed of 10 core courses that you can attend. We organize elective courses in collaboration with our business and industry partners on specific topics relevant to marketing.
The program curriculum is the following:
- Digital Marketing Fundamentals
- Social Media Marketing and Management
- Strategic Marketing
- SMarketing – Integration of Sales and Marketing
- Digital Advertising Media Planning
- Customer Data-Driven Marketing
- Web Analytics and SEM
- Business Communication
- AI in Marketing
- Capstone project
* The final list of available courses is subject to change
Upon successful completion of the MBA program in Artificial Intelligence, you will be awarded with an MBA degree delivered by SSBM Geneva.
Your MBA degree will be “MBA in Artificial Intelligence”.
Learning Objectives
The primary aims of this program are to provide students with a deep understanding of the core principles of digital marketing, including market research, consumer behavior analysis, and the utilization of various digital channels.
Overall, the Online MBA in Digital Marketing strives to cultivate a new generation of business leaders who can harness the power of digital technologies to create impactful and innovative marketing strategies.
The MBA in Digital Marketing program has 4 main objectives:
- Acquire advanced knowledge and skills in leveraging various digital channels such as social media, search engines, email marketing, and content platforms. Explore strategies for optimizing each channel to effectively reach target audiences and achieve marketing objectives
- Foster strategic thinking in the context of digital marketing by analyzing case studies, formulating data-driven insights, and making informed decisions
- Develop the ability to create cohesive digital marketing strategies aligned with overall business goals and adapt them to the ever-changing digital landscape
- Gain proficiency in utilizing data analytics tools to measure the effectiveness of digital marketing campaigns. Learn how to interpret key performance indicators (KPIs), assess return on investment (ROI), and make data-driven adjustments to enhance the overall performance and impact of digital marketing initiatives.
Our Online MBA in Digital Marketing program will help you to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers.
This MBA program will help you in everyday marketing decisions based on input from various digital marketing tools and data-powered reporting platforms.
- Understand basic and advanced digital marketing concepts
- Demonstrate critical understanding and integration of digital marketing within a business context
- Develop critical digital marketing skills
- Demonstrate the value of digital marketing in real-world contexts
This program is delivered entirely online. Modules can be completed in your own time and at your own pace.
You also have the opportunity to increase your learning by attending our webinars.
Our interactive, supportive teaching model is designed for busy professionals and is delivered through our best-in-class learning management system.