7 Customer Relations Master's Degree Programs

The Master in Customer Experience & Innovation at EAE Business School Madrid aims to train professionals with solid knowledge to lead innovation processes successfully. This master's degree brings together everything that future innovation leaders and specialists in product and service development need, always from a very practical perspective.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Customer Experience, fills a gap in the high-level training of managers, technical staff, and other experts in marketing. It is especially targeted at technical staff and market researchers, as well as professionals involved in customer relationship management.

MERCURI is a two-year program that focuses on the critical nature of relations between customers and companies/brands. The program will familiarize students with the complexity of customer behaviors and their determinants and explain rules, conditions, and bases for making market decisions and strategies. As such, the program will allow students to have a broader perspective based on their better understanding of the customer and their relations with companies.

The Master in Customer Experience & Innovation is spread across three terms and is made up of four pillars: Business, Technology, Human-Centered Design, and Innolabs. You will learn how consumer insights drive impactful business decisions and understand the bigger picture. You will learn to harness the latest technologies to improve the customer experience and imagine a future that doesn’t yet exist. You will discover what we call desirability and how we account for human factors to create the right thing, the right way for the right people. Hands-on, transversal Innolabs will allow you to work in teams in areas like the creative process, adaptive leadership, prototyping, design thinking, and insights.

Comprehensively train graduates of the Master's Degree in Customer Service and Attitudes, endowed with knowledge, skills, attitudes, and values, which integrated allow them to act competently in professional practice in this field with creativity and dynamism, who manage to build and provide services with a high level of excellence, through their interpretation, application, and innovation. Encourage the student to generate knowledge, detect strengths and weaknesses, present alternative solutions through the use of a variety of options that help solve problems and controversies in the provision of services and customer service

The Master of Design (Smart Service Design) (SSD) is an interdisciplinary specialism focusing on designing at the intersection of business, technology and human ingenuity to create meaningful service interventions for broader societal and business challenges.

Understand and understand the new practices within the buying journey and the consumption sessions of products and services: from discovery to the research, analysis and acquisition process, understanding the experience, consumption and disposal. Monitor, understand and anticipate changes and trends in the market, consumption and lifestyles and purchasing behaviors in the omnichannel era.