University of Economics in Katowice
European Master’s in Customer Relationship Marketing (MERCURI)
Katowice, Poland
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
MERCURI is a two-year program that focuses on the critical nature of relations between customers and companies/brands. The program will familiarize students with the complexity of customer behaviors and their determinants and explain rules, conditions, and bases for making market decisions and strategies. As such, the program will allow students to have a broader perspective based on their better understanding of the customer and their relations with companies.
If you want to study in 4 countries (Poland, Italy, Germany, Spain), are interested in marketing and want to gain practical knowledge - MERCURI is for you. You will gain knowledge in the field of marketing, build an international contact network, and you will also have the opportunity to obtain diplomas from all four universities - University of Economics in Katowice, Aschaffenburg University of Applied Science, University of Bergamo and CEU Cardenal Herrera University.
Program structure
Study takes place in the four partner European universities: University of Bergamo (Italy), Aschaffenburg University of Applied Sciences (Germany), CEU Cardenal Herrera University (Spain), University of Economics in Katowice (Poland). Each semester is carried out in a different country.
Classes are conducted in English in the form of lectures, classes, language courses, and seminars. Students are also required to cooperate with enterprises and implement consulting projects and internships. The lecturers use interactive methods, specialized computer software, and also methods based on the concepts of "experiential learning" and "intensive program".
Lecturers
During studies, methods such as experiential learning, case study-based learning, interactive classes, online classes, and intensive programs are used. There are also classes conducted by highly qualified academics and practitioners, and students need to work on a consultancy project and carry out the internship.
Program structure
Semester #1 - Poland
- Psychology and Sociology of Consumption
- World and European Economics
- Consumer Behavior
- Consumer Law and Consumer Protection
- Cross-cultural Competences
- Communication Skills
- Languages Polish/French
Semester #2 - France
- CRM
- CSR and Business Ethics
- Consumer-to-Consumer Relationships in Networks
- Services Marketing
- Experiential Marketing
- Leadership Skills
- Languages French/German
Semester #3 - Germany
- Marketing Research and Data-mining
- International Digital Economy
- Corporate Communication
- Advanced International Marketing
- Organizational Behavior
- Intercultural skills training (Intensive Program)
- Languages German/Spanish
Semester #4 - Spain
- Master Thesis
- Consultancy Project
- Internship (minimum 3 months)
- Languages Spanish/Other
Competences after graduation
Students will get an in-depth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research but also students will have the chance to develop soft skills in communication, intercultural management, or leadership. They will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
The graduates can look for opportunities in domains such as banking, finance, accounting, insurance, law, sales, marketing, IT, or sectors such as manufacturing, management consulting, public sector, research, and consulting worldwide.
Career possibilities include the positions: Marketing manager, Customer Scientist, e.g.: Manager-Client Servicing, Customer Relationship Manager, CRM. These managers will be able to: analyze and explain the specific needs and preferences of contemporary consumers; understand their behaviors and decision-making processes (from information seeking to after-sales evaluation) and identify factors determining the creation and the development of relations between consumers and companies or brands; design and implement diverse types of marketing programs and actions to ensure that all stages of the relationship between consumers and the company are developed in an efficient and satisfactory way.
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