12 Marketing Degree Programs in Netherlands

In our Bachelor of Science in Business Psychology, you will be trained in overall business competencies and in selected specific areas of psychology relevant to operating in a business environment. Gaining a strong knowledge and understanding of human resource management, marketing, change management processes, and being able to complement digitalization with people-centered and individualized approaches.

Are you ambitious, adventurous, and eager to broaden your horizons? Do you dream of an international career? Do you thrive in an intercultural environment? With an International Business (IB) degree at RBS you can!

The MSc Marketing Study marketing in Groningen and use the opportunity to specialize in marketing and customer management or marketing analytics and data science. How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation?

Marketing Management is a broad 4-year bachelor programme. It prepares you to react to the needs of customers in an international environment by offering subjects such as market research, marketing law, consumer behaviour and e-marketing.

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions. The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.

The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems. In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions. In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.

MSc in Economics and Business with a Specialisation in Marketing of our academic master's program focuses on three pivotal areas (marketing management, customer experience, and customer insights), forging a pathway that is different from other marketing programs. Our specialization in these areas arises from the fundamental recognition that the relationship among them serves as the cornerstone for achieving and sustaining a strong market presence. Therefore, we hone in on these areas with a razor-sharp focus.

The School of Business and Economics at the University of Muumlnster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Masterrsquos program in Marketing and Information Systems.

Learn the AI and data skills used by companies like Amazon, Netflix, and Unilever to personalise experiences, predict behavior, and drive growth. With cutting-edge courses in AI, consumer analytics, and digital strategy, this master will equip you to lead at the intersection of marketing and data.

MSc in Economics and Business with a Specialisation in Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics in such a way that the potential of Big Data and AI can be used successfully to create greater value for consumers and firms. It offers our students a thorough understanding and knowledge of a wide range of techniques that can all handle the large and heterogeneous data sources that are prevalent in many modern business settings.

Are you curious to learn how to bridge the gap in methodology, thinking, and language between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialization in Marketing-Finance could be right for you. As part of the master's Program in International Business, the specialisation combines core Finance, Marketing as well as specialized Marketing-Finance courses.