Fontys University of Applied Sciences
Bachelor in Marketing ManagementVenlo, Netherlands
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 2,601 / per year *
STUDY FORMAT
On-Campus
* statutory tuition fees Full-time
Key Summary
Introduction
Marketing Management is a 4-year bachelor program. You learn to understand why some products are successful while others aren’t, as well as how you can influence that. The study program covers all aspects of marketing: from doing research and analysing markets to exploring the needs of your customers to learning about the power of channels like Instagram or TikTok and how the digital world can be used to create new opportunities. As a Marketing Management student, you gradually transform into a marketing expert with experience in an international environment.
Why Marketing Management
- Specialisation in marketing from day 1
- 2 integrated internships (approx. 6 months each) with companies worldwide
- Small courses with a maximum of 30 students
- Personal support through individual career coaching
- Optional semester abroad at one of more than 125 partner universities worldwide
- The possibility to build up your network throughout your study, with several projects in cooperation with companies and through two internships
- Extracurricular activities to boost your CV, such as study association IMagine, student buddies an, and Global Lounge
How does your week look
In general, there are 20 contact hours per week fixed scheduled. The rest of the time (approx. 20 hours) is spent on practical projects and self-study.
Admissions
Curriculum
Year 1
In year 1, you dive into the basics of the marketing process and online marketing. You research consumer behavior and get input on scientific economic research and business. On top of that, you acquire and develop relevant soft skills, such as communication, negotiation, teamwork, professionalism, and responsibility. You’ll also start learning a new language.
Year 2
In year 2, you deepen your marketing knowledge with subjects like brand management, digital marketing, and marketing controlling. You gain insight into practice through several projects. The main project in year 2 is the StartUp Factory, which involves working together with students from different study programs. You choose between 4 types of projects, such as setting up your start-up or working on creative solutions for problems at real companies. Each StartUp Factory project allows you to work on your creativity and learn more about communication with people from different backgrounds.
Year 3
In the first semester of year 3, you do a work placement at a company of your choice. This enables you to practice your marketing skills for the future. You’ll deepen your knowledge in the real business world. The work placement can be completed in a country of your choice.
In the second semester of year 3, you deepen your knowledge of a specific theme by following a minor program. A minor program allows you to acquire knowledge in a field of your choice. You can choose to do this minor at Fontys, at one of our partner universities in the Netherlands, or at one of our 125 partner universities all over the world.
Year 4
In year 4, you’ll be working on a large real-life case project with an existing company. Moreover, we offer in-depth marketing modules like CRM and data Analytics, Intercultural Business competencies, International Trade, and Marketing Topics. In the final semester, you’ll do another work placement and work on a practical problem within a company. You report the solutions to this practical problem in your final product: the graduation report. Once you have concluded this final part of the study program, you’ll be rewarded with the internationally recognized Bachelor of Science degree.
Gallery
Program Outcome
What are you going to learn
- Understanding the power of brands (e.g. Apple, Netflix, Tesla & Co.)
- Developing marketing strategies
- Understanding cultural differences in marketing
- Creating marketing campaigns (e.g. on social media platforms, like Instagram, Snapchat, and TikTok)
- Researching customer needs & consumer behavior (e.g. with own developed surveys)
- Developing own digital business models
- Relevant soft skills (confident presentations, creativity techniques, etc.)
- Founding your own start-up company
Scholarships and Funding
The NL scholarship provides a partial scholarship for the first year of your studies at our University and is financed by Fontys University of Applied Sciences and the Dutch Ministry of Education, Culture and Science.
Scholarship
The scholarship amounts to € 5,000. You will receive this in the first year of your studies.
Some of the Fontys' programmes offer the NL Scholarship for non-EEA students. Visit the website to see which programmes offer this scholarship. You might also be eligible for other scholarships not provided by Fontys.
Career Opportunities
In the business landscape of today, organizations cannot survive without strong marketing. Through clever and creative marketing campaigns, companies communicate with their target groups. As a versatile marketer, you can work in virtually any company. The area of marketing is very broad, which is reflected in the different functions marketers occupy. Our graduates work as:
- Account Manager
- Communication Consultant
- Brand Manager
- Consultant
- Campaign Manager
- Consumer Behaviour Marketer
- Digital Marketer
- Product Marketer
- Sales Marketer
- Trade Marketer
- Social Media Manager
- Sales Manager
- Market Researcher
- Entrepreneur