University of Groningen Double Degree Marketing Information Systems
University of Groningen

University of Groningen

Double Degree Marketing Information Systems

Groningen, Netherlands

Master degree

24 months

English

Full time

01 May 2026*

01 Sep 2026

EUR 20,800 / per year **

On-Campus

* Dutch I EU/EEA and non-EU/EEA students

** for Non-EU|for EU/EEA EUR 2,530

Fast-track counseling

By contacting the school, you'll get access to free priority counselling for any study and application questions.

Key Summary

    About : The Double Degree in Marketing Information Systems equips students with skills in marketing strategy and data analytics. This program combines insights from both marketing and information systems to prepare graduates for a dynamic business landscape. Students can expect a comprehensive curriculum that includes both theoretical and practical approaches over an undefined duration.
    Career Outcomes : Graduates can explore various career paths, including roles such as marketing analyst, data-driven marketing strategist, and information systems manager. This program opens doors to opportunities in sectors like e-commerce, consultancy, and IT, where combining marketing techniques with data management skills is increasingly valued.

The School of Business and Economics at the University of M&uumlnster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master&rsquos program in Marketing and Information Systems.

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

In M&uumlnster, the program focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master&rsquos thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in M&uumlnster.

Read more on the institution's website