Groningen, Netherlands
DURATION
24 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
01 Sep 2025
TUITION FEES
EUR 20,800 / per year **
STUDY FORMAT
On-Campus
* Dutch I EU/EEA and non-EU/EEA students
** for Non-EU|for EU/EEA EUR 2,530
Key Summary
Introduction
The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master&rsquos program in Marketing and Information Systems.
In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.
In Münster, the program focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master&rsquos thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.
Admissions
Scholarships and Funding
Several scholarship options are available. Please visit the university website for more information.
Curriculum
Year 1
- Companies, Brands and Consumers
- Customer Models
- Data Engineering
- Data Science Methods
Year 2
- Study at Munster University
Program Outcome
Credits: 120 ECTS
MSc in Marketing
Upon completing this double degree program, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights. As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
Program Tuition Fee
Career Opportunities
Upon completing this double degree Program, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights. As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
Job examples
- Strategic marketing expert
- Market intelligence expert
- Data scientist
- Market researcher in the private or public sector
- Researcher at a university (Research Master's & PhD Programs)