Marketing at Derby has been ranked Top 10 in the Guardian University Guide 2020. Consumer psychology is an important part of the modern marketer’s toolkit, pinpointing people’s patterns of behaviour and decision-making processes. As organisations increasingly place customer needs at the heart of their operations, this degree makes a compelling addition to your CV.

The Department of Family and Consumer Sciences offers one degree, B.S. in Family and Consumer Sciences, with three concentrations - Apparel Merchandising and Textiles, Child Development and Human Nutrition and Food. There is also a post-baccalaureate Dietetic Internship offered in the Department. The Department is accredited by the Council for Accreditation of the American Association of Family and Consumer Sciences.

This course is for those who are curious to understand human behavior, explain trends in society and understand, after all, why people do what they do. At the end of the course, you will be able to work in areas related to behavioral economics, trends, consumer insights, human behavior, artificial intelligence and diversity and inclusion management, in addition to working on research on related topics.

Our program prepares you to work for public or private schools teaching family and consumer science classes—including topics such as family relations, child development, consumer rights and responsibilities, nutrition, housing, and interior design, and apparel construction.

Family and Consumer Sciences (FCS) has been listed as #1 on CNN.com’s list of “Ten Unusual Majors That Can Get You Jobs.” FCS professionals are educators, administrators and managers, human service and business professionals, researchers, community volunteers, and consultants. They provide research-based knowledge about the topics of everyday life, including human development, personal and family finance, housing and interior design, food science, nutrition and wellness, textiles and apparel, and consumer issues. Their activities center around planning and delivering a variety of educational programs for many types of settings to improve the quality of life for individuals and families. People in this job field motivate others to use new technologies, facilitate learning, supervise students, administer programs and work cooperatively in groups. In recent years, many state and federal agencies have been created to assist families with such matters as child care, nutrition, family values, health services, and gerontology, which has opened up the job market for people in this field. CAREER INFO According to the American Association of Family & Consumer Sciences, FCS professionals work in apparel and textile design/merchandising, dietetics, education, food and nutrition sciences, human development and family science, hospitality, interior design, nutrition and fitness, communications, and consumer economics and financial planning.