University of Westminster

Marketing and Data Analytics BSc Honours

Our Marketing and Data Analytics BSc equips you with fundamental skills in collecting, analysing, and interpreting marketing data using advanced tools. You'll learn to craft effective marketing strategies, focusing on consumer insight, user experience, and strategy development for success in the growing field of marketing analytics.

Throughout the course, you’ll acquire a deep understanding of data analytics and its practical applications in marketing and develop proficiency in data collection, analysis and interpretation, empowering you to make informed, data-driven decisions.

Our course anticipates the future, fostering awareness of emerging trends in the data-driven marketing landscape. Coupled with a commitment to sustainability and equity, we ensure our graduates are ready for challenges in a rapidly evolving global market.

With tailored modules shaped by industry demands, we’ll guide you in creating influential strategies rooted in consumer insight, user experience and strategy development.

Ethical considerations are integral to the curriculum, emphasising responsible data practices in marketing. You’ll enhance your skills in data visualisation, becoming adept at creating visually compelling presentations to communicate marketing insights effectively.

Our Marketing and Data Analytics BSc offers practical experience opportunities, with the option to spend a year in industry between your second and third year of study. Alternatively, you will have the chance to explore international perspectives through a year abroad, providing you with valuable real-world experience.

Top reasons to study with us

• Gain essential skills in marketing data and analytics, responding to the growing industry demand
• Learn to use data analytics tools and techniques, ensuring a well-rounded knowledge of crafting influential marketing strategies
• Access our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Gain expertise in industry-standard software such as Tableau, Powerbi, Google Analytics, SPSS and Excel
• Put theory into practice with collaborative learning experiences addressing authentic, real-world challenges
• Develop critical thinking skills essential for evaluating evidence and making informed decisions based on data-driven insights
• Put theory into practice on a year-long work placement or gain international experience studying abroad

Why study this course?

• Fantastic location: Based on our Marylebone Campus, you can enjoy the benefits of studying in a major global city and at the centre of UK business.
• Gain in-demand skills: You’ll gain essential skills in marketing data and analytics, responding to the growing industry demand.
• Build a global network: Build a global network and develop your own professional online ‘brand’.