5 Digital Business BA Degree Programs

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate, and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new.

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand. Digital marketing is fast becoming one of the most important skills demanded by employers, as a business is increasingly conducted online by digital brands and traditional players alike. From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience and digital marketing content – whether fine-tuning existing video-editing skills during induction, or managing our social media channels or tackling a live brief to improve traffic to a company website. Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, and mobile and social media. You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies. You could go on to work as a digital specialist in a marketing communications department in-house for an organisation, a creative agency or as a freelancer.

Digital Communication Consumers have become active participants in the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns, and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones.

International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders. A degree in international business allows for a world of opportunities. Explore one of the fastest growing sectors of business from instructors with extensive experience in global business operations.

You believe that digitalization is the most important challenge of our time. It is changing the way markets function, how we communicate, how we organize our work and how we live together in our society. You are interested in getting to know the mechanisms of this “world of algorithms”: How does coding work? What is a network economy? How can artificial intelligence be used in our business world? Through these ‘Rules and Tools’ you will learn to transform companies, but also to discuss the need for ethical reflection and the definition of new data protection rules and market regulations.