BA - Bachelor of Arts in Digital Communication

Consumers have become active participants in the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns, and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy, and organizational communication and ethics.

Degree Awarded

• A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
• A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by Educa.
• A state-recognized BA (Hons) in Business Management from the University of Derby, U.K.

Why Barcelona?

Studying for a Bachelor of Arts in Digital Communication in Barcelona allows students to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon, and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments, and architectural gems from the city’s most celebrated son, Antoni Gaudí.

The Bachelor of Arts in Digital Communication is a seven-semester, three-year program encompassing a comprehensive curriculum designed to provide students with a well-rounded education and skill set, totaling 240 ECTS credits with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).

The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the second and third years. In the third year, students will also focus on business management modules covering key managerial concepts, theories, and essential tools.

Year 1

Semester 1 (21 Ch | 30 Ects)

• Managing People & Organizations
• Marketing & UX
• Impactful Communication
• Finance & Accounting
• Innovative Technology in Business

Semester 2 (21 Ch | 30 Ects)

• Project Management
• Applied Data Analytics
• Economics & Enterprise
• Responsible Management
• Digital Branding, Advertising & Media Channels
• Creativity & Design Thinking

Semester 3 (21 Ch | 30 Ects)

• Logistics & Operations
• Digital Business
• Financial Reporting & Analysis
• Entrepreneurship & Business Development
• Innovations in Digital Communication
• Interpersonal Communication in Global Contexts

Year 2

Semester 4 (22 Ch | 30 Ects)

• Strategies in A Disruptive World
• Marketing in Action
• Business Research Methods
• Strategic Public Engagement and Communication
• Communicating Value with Branding
• Targeted Digital Media Campaigns

Semester 5 (21 Ch | 30 Ects)

• Creative Business Cases
• Transformational Change Management
• Innovation in Business
• Digital Graphic Design & Management
• Content Creation in the Digital Era
• Ethics & Legislation for Digital Communication

Year 3

Semester 6 (27 Ch | 30 Ects)

• Global Business & Strategy
• The Business Consultancy Project Part I
• Marketing Across Cultures

Semester 7 (27 Ch | 30 Ects)

• Developing Leadership & Management
• The Business Consultancy Project Part II
• International Entrepreneurship

Graduation (Requirements)

To graduate, in addition to the listed courses, students will also have to complete the following for a total of 22 CH | 30 ECTS:

• Business Immersion Week
• Dissertation Seminars
• Final Cases: Business/Specialization
• Dissertation

Diploma of Advanced Studies

Semester 8 (21 Ch | 30 Ects)

• Business Consulting & Project Management
• Entrepreneurial Leadership
• Professional Soft Skills
• Protocol in a Connected World
• Negotiation & Lobbying
• Media Planning

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications, and management. The public relations curriculum includes courses in publicity, research, and negotiation. Through this program, students will:

• Gain an understanding of the field of public relations and be able to devise basic communications strategies.
• Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation, and management.
• Show in-depth knowledge of the major theories of communications and their applicability.
• Demonstrate proficient oral and written skills.

Credits: 210 or 240 ECTS

Degree Awarded

Option 1: Bachelor’s degrees (título propio)

• A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
• A Certificate of Specialization in one of the seven majors from EU Business School Switzerland .

Option 2: Bachelor’s (título propio) + BA (Hons) in Business Management

• A university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
• A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
• A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Benefits

• International learning environment that creates multicultural understanding
• Improve communication skills for more effective leadership
• Learn from an outstanding faculty of business professionals and academics

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:

• Gain an understanding of the field of public relations and be able to devise basic communications strategies.
• Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
• Show in-depth knowledge of the major theories of communications and their applicability.
• Demonstrate proficient oral and written skills.

The Bachelor of Arts in Digital Communication degree provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who complete this degree may be interested in the following job positions:

Communications Manager

Communication managers are responsible for creating, distributing, and monitoring messages about the organization to its stakeholders. They are in charge of creating an organization’s communication materials including annual reports and press releases, establishing relationships with stakeholders, and ensuring that organizational messages are uniform and create a positive image. A communication manager will also play a key role in crisis management and will monitor messages published by third parties for reputation management.

To succeed in this profession, a communication manager must have strong writing, editing, and proofreading as well as presentation skills. They must also present and communicate with confidence.

Social Media Manager

Social media managers regularly post content on an organization’s social media channels about its activities. As well as sharing content, engaging with followers, promoting and tracking third-party mentions, social media managers monitor results for optimization. They interact directly with the target audience and coordinate with other departments to keep abreast of an organization’s activities and also to provide feedback on actions. A social media manager may work within a communication or marketing department.

To succeed as a social media manager, candidates need to be digitally savvy and have good copywriting and analytical skills. Graphic design and audio-visual knowledge are preferable.

Technical Writer

Translating complex text into a more reader-friendly version is the responsibility of technical writers. They also conduct research and interviews and ensure that writing projects are handed in on time. Technical writers also write business proposals, update a company’s website, and review important corporate documents. They often work as freelancers or are contracted by engineering, medical, and research organizations, among others.

Skills in the field of technical writing include good writing, editing, and proofreading skills as well as the capacity to analyze and understand complex data.

Campaign Manager

Campaign managers help create and run an organization’s integrated marketing campaigns to ensure that they accomplish organizational goals and generate sales. These professionals usually work with third-party agents to ensure the correct preparation and implementation of a campaign. Their tasks are wide-ranging as they coordinate and oversee all aspects of a campaign. Working within a pre-defined budget, they will report on campaign effectiveness in terms of customer reach and sales impact, among others. Campaigns will stretch across different marketing areas including digital, emailing, TV, radio, and print, among others for maximum impact.

Strong organizational and management skills are needed by a campaign manager as well as knowledge of finance and high creativity.

Areas of Work
The Bachelor of Arts in Digital Communication degree provides students with in-depth knowledge of major business disciplines as well as a specialist skillset in communications and public relations. Successful graduates of this degree may work in several professional fields, some of which we list below:

• Advertising
• Public Relations
• Lobbying
• Internal Communication