Digital Leadership (BA)
Online, Germany
BA
DURATION
72 months
LANGUAGES
German
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 389 / per month *
STUDY FORMAT
Distance Learning
* 72 months: €219/month | 48 months: €319/month | 36 months: €389/month
Key Summary
About: Digital Leadership (BA) trains you to replace traditional leadership with fast, cross-hierarchical, team-oriented structures. It focuses on agile leadership, decentralized and networked organizations, trust-based cultures, employee empowerment, and tools for digital transformation, communication strategy, change management, and learning culture. You’ll learn skills for leading teams and shaping organizational design in a digitized environment.
Career Outcomes: You can work as a Digital Communication Expert, Human Resources Manager, Project Manager in Digital Marketing, or Digital Business Consultant. Roles involve digital transformation, agile project management, HR development for digital skills, marketing campaign delivery, and organizational change management across regional and international contexts.
Digital Leadership (BA) enables the permanent replacement of traditional leadership structures in organizations with a fast (agile), cross-hierarchical, and team-oriented work and leadership structure. This degree program promotes a flexible, decentralized, and network-based organizational model that includes a genuinely lived culture of trust among all participants. Employees are valued as active members of the team. Digital Leadership provides all the tools and skills needed for a new understanding of digital leadership and tailors them precisely to the demands of digitalization.
Semester 1
- Key qualifications for study and work
- Study program module - Orientation in studies - Bachelor Digital Leadership
- Basics of economics
- Basics of business
- Managing Digital Transformation in Practice I: Digital Motivation
- Fundamentals of E-Business
- Teamwork, change management and collaboration
Semester 2
- Managing Digital Transformation in Practice II: Tools and Services
- Digital business models
- Fundamentals of personnel management
- Foundations and Applications of Business Informatics
- Personnel management and development
- Digital Leadership and Work 4.0
Semester 3
- Assessment, potential diagnosis and personnel development
- Managing Digital Transformation: Theoretical Foundations
- Network, corporate culture and leadership
- Work psychology
- English for professional purposes C1
- Basics of Marketing Management
Semester 4
- Change management and team development
- Strategic Management and Digitalization
- Classical and agile project management
- Digital Collaboration: Platforms and Crowd Phenomena
- Moderating and presenting
- Digitalization, Artificial Intelligence and Leadership
Semester 5
- Project
- Advanced Level 1
Semester 6
- bachelor thesis
- Advanced Level 2
- Digital Communication Expert - You initiate the digitization of analog processes and structures to make internal and external corporate communication more efficient.
- Human Resources Manager - With your expertise, you create the conditions for employees to develop digital skills, establish a learning culture, and create the prerequisites for agile working methods.
- Project Manager in Digital Marketing - As a specialist or manager in the field of marketing management, you ensure the success of digital marketing campaigns in the regional and international environment.
- Digital Business Consultant - As an external key worker, you will support small and large companies in their digital transformation and assist with the associated change management.
Recommended knowledge:
- English at level ALTE3 or B2 according to the Common European Framework of Reference for Languages (CEFR)
- Mathematical skills at the level of university entrance qualification
- basic PC user skills