6 Branding Preparatory Programs

This module is designed to enable students to understand the challenges of deploying internet and digital technology to achieve marketing goals, and the key marketing activities managed for digital marketing.

Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience, and validate their products. As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light. In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures, real-life case studies, and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running.

All the famous fashion brands have expanded their business plans by using their brand to introduce new products on highly competitive markets which are sometimes far removed from the market they have traditionally served: from jewelry to home furnishings, from the hotelier industry to the world of perfumes and cosmetics.

The program provides students with an understanding of the rules, regulations, and ethical considerations related to Name, Image, and Likeness (NIL). It focuses on preparing students to navigate the e...

This certificate builds on the Graphic Design Entrepreneurial I program. It continues to provide the student with strong Graphic Design tools to develop a professional portfolio. Entrepreneurial skills are expanded on giving the student the necessary tools to become successful in managing their own design business.

This Skills Competency Award provides the student with a foundation in Graphic Design and an understanding of the digital process when designing for print. They will also learn skills to promote their work and to develop entrepreneurial skills. These new skills will give the student the tools to become successful in managing their own design business.