Summer Programme – Digital Marketing and Branding
Rennes, France
Summer Course
DURATION
10 days
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Apr 2026*
EARLIEST START DATE
01 Jun 2026
TUITION FEES
EUR 1,550 **
STUDY FORMAT
On-Campus
* nomination deadline for exchange students: 15 April 2026
** €90 non-refundable registration fee
This module is designed to enable students to understand the challenges of deploying internet and digital technology to achieve marketing goals, and the key marketing activities managed for digital marketing.
This includes:
- operating processes for acquisition, conversion/proposition development, retention, and growth, as well as their supporting processes
- management processes such as strategy, planning, and managing relationships. Therefore, the aim of this module is also to provide students with a deeper understanding of the concepts, techniques, and best practices to develop a digital marketing and branding strategy, and to support all the digital marketing processes
Join Rennes School of Business summer programmes for a great experience in Brittany!
Dive into globally relevant subjects such as AI in Business, Digital Marketing and Branding, Sustainable Practices, and Cross-Cultural Management, all taught in English by international professors. You’ll gain hands-on insight into your field while enjoying cultural immersion, vibrant student life and networking opportunities with students from around the world. Rennes School of Business is renowned for its multicultural environment and focus on preparing students for global careers, making this a perfect opportunity to enhance your knowledge, broaden your perspectives, and explore beautiful Brittany.
At the end of this module, students will be able to:
- Evaluate the relevance, advantages, and challenges of digital platforms and digital media to marketing
- Evaluate techniques for reviewing the importance of different actors in the micro and macro environment in the creation/development of a digital marketing strategy.
- Relate the digital marketing strategy to marketing and business strategy.
- Assess how to integrate social and mobile interactions for customer relationship management.
- How to create brands in the digital world.
- Appreciate the importance of consumer insights, differentiation, brand promise, and clear brand voice for successful online branding.
This module introduces digital marketing and branding, focusing on how internet and digital technologies drive marketing strategy and growth. It covers key processes such as customer acquisition, retention, and relationship management through digital channels.
Topics Included
- Online marketplace analysis
- Identifying opportunities and threats arising from digital technology platforms
- Develop an Online Presence
- Create digital marketing strategies, including situation analysis, strategic goal setting, strategy formulation and tactics, and implementation and control
- Delivering online experience
- Building brands in the digital world
- Delivering brand promise
Students who successfully complete the programme will be awarded 6 ECTS/3 US credits.