5 Commerce Master's Degree Programs in Europe

Globalization and technology are changing everything, including the marketing industry. Innovation has reached the markets and competitors, which has given rise to new marketing and business management strategies. Therefore, a great update has been developed as far as new sales models are concerned. From this perspective, the Master in Marketing and Commercial Management was created, with which you will develop command and leadership skills and become the manager who generates value in any company.

The Master’s Degree course in Trade and Consumer Marketing was founded in 2005. It was the first Master in Marketing in Italy and was designed to provide specific training for the development of marketing strategies and commercial policies of manufacturing, retail, and service companies. It stems from the 50-year-old research activity of the Marketing Area at the University of Parma, a well-known “research school” in the field of retail, distribution and channel management.

The objective of this Master is to train professionals with the required competencies so that they can guide their activity in the field of management and comprehensive management of Foreign Trade and Internationalization of Companies, by having the necessary instruments and competencies to practice in this sector.

The marketing and International Commerce program focus on marketing as a strategic managerial function that drives initiatives in delivering customer value with an international perspective approach grounded by Lithuanian and international experience. The program examines the fundamental and modern concepts in strategic marketing, corporate marketing, customer relationship management, international marketing, and international commerce. This combination allows for building the knowledge and skills necessary for critical, creative, and sustainable approaches to business in a globalizing world.

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies.