Master in Marketing and International Commerce
Kaunas, Lithuania
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Apr 2026*
EARLIEST START DATE
23 Aug 2026
TUITION FEES
EUR 5,000 / per year
STUDY FORMAT
On-Campus
* For applicants from non-EU/EFTA Countries
Key Summary
The study program is intended for those who aspire to become highly qualified marketing specialists, applying the latest marketing theories and methods, able to independently analyze market trends and changes, follow and evaluate scientific innovations, apply existing knowledge in improving marketing activities of organizations, and able to work in an international environment.
• The study program ensures study content that meets market needs. Meetings with representatives of business and public sector organizations, and innovative study methods are integrated into the lectures.
• Lectures are taught by experienced lecturers, business practitioners, and visiting foreign lecturers.
• Lectures take place Monday-Friday in a modern study environment in the center of city Kaunas.
• All lectures take place in the auditorium, with up to 30% of the lectures conducted online.
• The program is conducted at the Faculty of Economics and Management, which is characterized by a unique #VDUevf culture, focusing on community building, friendliness, and cooperation.
Students in this study program have the opportunity to pursue double diploma studies, earning knowledge and higher education diplomas from universities in two different countries, as well as gaining international experience highly valued by employers. The double diploma program is offered jointly with the School of Management at the Catholic University of Louvain (Belgium). Students in the program also have access to other learning opportunities at more than 50 partner universities abroad and can complete international internships in any country worldwide.
Students having successfully accomplished the programme would be able to:
- have and be able to apply fundamental and empirical research-based latest marketing and international commerce knowledge, which forms the basis for the ability to create and (or) complexly apply original marketing and international commerce ideas to solving practical problems under conditions of uncertainty.
- identify complex and interdisciplinary (contemporary and marketing-related) research problems, to recognize, collect and critically assess information on relevant marketing field theories, empirical research findings, and practices on a global scale and in different local and global business contexts.
- initiate, plan, and perform independent scientific and/or applied research by developing research methodology, collecting and systemizing data and information, and applying them for the analysis and assessment of the relevant marketing and international commerce problems.
- propose scientific research-based innovative, complex marketing and international commerce as well as related fields’ solutions assessing their outcomes, importance, and consequences on a global, local, organizational, and personal level.
- analyze complexly and critically evaluate marketing and international commerce strategies, activities, and results of various market participants, applying scientific research results.
- comprehensively plan and properly solve complex tasks in the field of marketing and international commerce fields in a new and unknown environment.
- initiate, create, and manage the implementation of innovative value-based marketing strategies and tactics, projects, and processes at the global, local, organizational, and personal levels.
- work efficiently and creatively in a team and lead it, take responsibility, share knowledge, and cooperate in solving problems.
- communicate with stakeholders smoothly, properly using professional language orally and in writing, presenting research results and practical ideas, constructively discussing, defending opinions, consulting, and (or) performing the expert evaluation.
- demonstrate skills of critical, systematic, creative, and strategic thinking independently making decisions, and understanding moral and social responsibility for one’s activities and their ethical consequences.
- To demonstrate abilities of independent learning and continuous interdisciplinary and professional development.
Graduates of this study program will be able to develop and implement innovative marketing strategies, work in business, advertising and communication agencies as marketing and international commerce managers, heads of marketing and commerce departments, creative project managers in advertising and communication agencies, governmental and public organizations, provide consulting services on marketing and international trade issues to various economic entities, establish and develop their business, and pursue doctoral studies in the field of marketing or other area of social sciences.