9 Marketing Degree Programs in Mexico

Professionals are interested in Marketing, Tourism, Advertising, Communication, public relations, and related disciplines. Our academics, Professionals recognized for their contribution in the areas of marketing and advertising in Mexico. When finished, the graduate will be able to implement the most effective strategies in the marketing and advertising industries, to create, develop, spread, and position a brand in the market.

Through this program, the students who study it will acquire sufficient skills to be able to develop market analysis and research strategies, development of strategic marketing plans, and comprehensive market communication. goals Train those who are immersed in marketing processes in marketing techniques to face the various challenges posed by environments, customers, and competition in a given market.

The objective of the Master in Marketing The primary purpose of the Master in Marketing program is to substantially improve the knowledge and managerial skills of the personnel of commercial areas of public and private companies, to increase their work potential.

The graduate of this Master is characterized by being the main source of marketing opportunities, identifying in companies those profitable markets for their proper functioning, achieving good and best benefits for companies, and achieving good participation within current markets and international.

Today Fashion brands face increasing competition, so it is necessary to optimize positioning strategies. In this sense, the efficient use of physical spaces within stores and exhibition venues becomes essential in the field of fashion and the clothing industry; visual marketing develops and applies practical knowledge related to the planning, design, and management of commercial spaces, emphasizing their aesthetics, symbols, manifestations and, above all, their perception in the eyes of the consumer. Target The Visual Marketing Specialty prepares professionals capable of creating and proposing commercial scenarios that stimulate the purchase of fashion products, based on generating solutions at the point of sale. It also develops window dressing and stores design projects in a creative and innovative way to improve brand communication in exhibition venues.

The Bachelor of Marketing will be a professional capable of: »Diagnosing market niches, making decisions for the benefit of the growth and development of the company. »Decision making regarding the corporate image of strategic businesses interacting nationally and internationally. »Development and integration of market penetration strategies. »Adequately interpret the most complex and changing signals that the market sends to companies.

Upon completion of the master's degree, the graduate will possess the knowledge, instruments, and methodology to successfully direct the marketing of any organization in the tourism sector: hotels, restaurants, travel agencies, consultancies, public administration institutions, etc. You will know the main techniques to analyze the tourism market, design satisfactory products for the said market and communicate to it the existence of such products, differentiating them from the competition, as well as carry out research work in the field of tourism marketing. OBJECTIVES That our graduates have all the competencies (knowledge, skills, and attitudes) to design and manage competitive tourism products at a national and international level, based on the needs and desires of their target market, respecting and protecting the cultural and environmental conditions of the spaces where they develop.

To train professionals with ethical values ​​and responsible attitude that facilitate the identification, development, and commercialization of the products and/or services that the market demands both in the country and abroad and that also integrates the different knowledge, such as administration, marketing, international trade, and business, accounting systems and legislation that are needed to expand the company's market by improving its competitiveness and permanence in it, with the ability to apply information technologies in the development of its professional activity.

Train professionals with the ability to plan and implement business-oriented. growth. and commercialization of goods or services that satisfy market needs while benefiting the communities in which the projects are inserted.