Visual Marketing Specialty
Mexico City, Mexico
Master degree
DURATION
LANGUAGES
Spanish
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Jul 2027
STUDY FORMAT
On-Campus
Key Summary
About: The Visual Marketing Specialty at Jannette Klein University trains professionals to plan, design, and manage commercial spaces for fashion brands. You’ll study visual merchandising, window dressing, store design, retail strategy, and consumer perception to improve brand communication at point-of-sale and exhibition venues, applying creativity and innovation.
The programme emphasizes aesthetics, symbols, consumer behavior, and perception holistically.
Career Outcomes: Graduates can work across retail and fashion sectors. Typical roles include visual merchandiser, window dresser, store designer, retail space planner, brand visual manager, exhibition designer, and retail consultant. Skills also fit display production, customer experience, buying support, and visual marketing roles.
Today Fashion brands face increasing competition, so it is necessary to optimize positioning strategies. In this sense, the efficient use of physical spaces within stores and exhibition venues becomes essential in the field of fashion and the clothing industry; visual marketing develops and applies practical knowledge related to the planning, design, and management of commercial spaces, emphasizing their aesthetics, symbols, manifestations and, above all, their perception in the eyes of the consumer.
Target
The Visual Marketing Specialty prepares professionals capable of creating and proposing commercial scenarios that stimulate the purchase of fashion products, based on generating solutions at the point of sale. It also develops window dressing and stores design projects in a creative and innovative way to improve brand communication in exhibition venues.
