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Jannette Klein Universidad Visual Marketing Specialty

Jannette Klein Universidad

Visual Marketing Specialty

Mexico City, Mexico

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Spanish

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Jul 2024

On-Campus

Key Summary

    About: The Visual Marketing Specialty focuses on the integration of visual elements in marketing strategies. It covers the use of imagery, design, and aesthetics to enhance brand messaging and market positioning. Students will develop skills to create compelling visual content and understand the impact of visuals on consumer behavior.
    Career Outcomes: Graduates may pursue careers in roles such as visual marketing specialist, brand manager, creative director, or graphic designer. There are opportunities in various sectors including advertising, public relations, and corporate communications.

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Introduction

Today Fashion brands face increasing competition, so it is necessary to optimize positioning strategies. In this sense, the efficient use of physical spaces within stores and exhibition venues becomes essential in the field of fashion and the clothing industry; visual marketing develops and applies practical knowledge related to the planning, design, and management of commercial spaces, emphasizing their aesthetics, symbols, manifestations and, above all, their perception in the eyes of the consumer.

Target

The Visual Marketing Specialty prepares professionals capable of creating and proposing commercial scenarios that stimulate the purchase of fashion products, based on generating solutions at the point of sale. It also develops window dressing and stores design projects in a creative and innovative way to improve brand communication in exhibition venues.

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