4 Marketing Degree Programs in Denmark

You will be prepared for challenges related to the development of international business and marketing strategies in light of global megatrends, strategic partnerships, and marketing channels and therewith for positions in many functional areas around the world.

The MSc in Economics and Business Administration – Marketing Analytics and Strategy programme focuses on customer centricity to co-create products and services of value to the target market and target customer group that the company is serving. Acknowledging the immersive nature of digital technologies, a rapidly evolving and complex business environment, and the crucial integration of sustainability and diversity aspects into the company’s value creation, the programme is built on three main pillars: (1) strategic thinking and management, (2) evidence-based decision-making and (3) the interplay of marketing & society.

MMA basically consists of courses in anthropological theory and fieldwork methods, courses that introduce marketing and management as social processes, and courses that provide managerial skills. The aim is to “put anthropology to work” in terms of applying anthropological skills in marketing and management contexts in all parts of the world.

Organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.