University of Southern Denmark

MSc in Economics and Business Administration - International Business and Marketing

Program structure

The program lasts two years. It comprises six compulsory courses in the first two semesters (60 ECTS), 30 ECTS to be collected in elective courses in the third semester, and the master thesis in the fourth semester (30 ECTS). Students starting in February begin with the courses listed as the second semester and then go on to the courses listed as the first semester before they choose elective courses and write the master thesis.

The teaching form is a mix of traditional lectures, project assignments, and individual and group assignments, as well as case-based teaching. Our courses provide insights into state-of-the-art research as well as a good mixture of theoretical foundations and practical applications of theoretical knowledge to business practice.

Our academic year is divided into two semesters, each comprising 15 weeks of instruction. The autumn semester starts on 1 September and ends just before Christmas. The spring semester starts on 1 February and ends around 1 June. Exams take place in January and June respectively.

Learning outcomes

Specific competencies for the profile in International Business Marketing

The focus area of the profile is international business and marketing, including an advanced understanding of the international business environment and the development of a global perspective on firms operating in different national and cultural contexts. The graduates gain knowledge about and skills in using methods and tools, which can support the firm’s relationship to the external environment with specific emphasis on the customer. They gain competencies that qualify for a career as country manager, marketing manager, import or export manager, consultant in international business and marketing, or more specifically for a position related to foreign business development, international sales, and innovation management.

General competences for MSc in Economics and Business Administration

All profiles in Master of Science in Economics and Business Administration at the University of Southern Denmark share the same general competences. Each profile has a focus area in which the graduate will get specific knowledge, skills, and competences. Below, you can read about the general competences and the specific area of focus of the research-oriented programs offered at Campus Odense.

Knowledge and understanding

The master program in Economics and Business Administration supplies knowledge which, within the focus area of the profile, is based on the highest international research within a field of study. The graduate is able to understand and, on a scientific basis, reflect on the knowledge of the field/fields of study and be able to identify scientific issues of relevance.

Skills

The graduate can, in a qualified manner, select and apply scientific methods and theories for collection and analysis of quantitative and qualitative data for description and complex analysis of internal and external conditions of the firm as well as theoretical issues related to these areas. The graduate can set up new models of analysis and solutions for problems based on the performed analyses. The graduate can communicate his/her knowledge and discuss professional and scientific issues with colleagues, management, and the surrounding society.

Competences

An MSc in Economics and Business Administration can, within the area of the profile, manage work and development situations that are complex, unpredictable and require new models for solutions. The graduate can independently initiate and implement professional and interdisciplinary cooperation and take on professional responsibility. The graduate can independently take responsibility for his/her own professional development and specialization. An MSc in Economics and Business Administration allows graduates to solve specialist tasks within the various functional areas of organizations within the public and private sectors.

Career Opportunities

Whether you want a career as self-employed, an international consultant, or as a manager in public or private companies this degree will boost your future career. Typical positions filled by our candidates are marketing managers, country managers, international product and brand managers, as well as product and business developers.

We offer various forms of co-operating with firms from classical guest lectures to case competitions, and master theses co-operations to optimize your entry into the job market.