Sunway University

BA (Hons) in Communication

The degree program offers a comprehensive study of communication theories, media production, and related practices designed to equip students with practical skills and a solid understanding of how information flows in society. It covers various areas like media analysis, public relations, advertising, and digital communication, helping students develop critical thinking and effective messaging strategies. Throughout the program, learners get opportunities for hands-on experiences, including internships and workshops, to prepare them for real-world scenarios in the communication industries.

Students can also explore the influence of communication in different contexts, such as journalism, corporate communication, and new media. The curriculum emphasizes the importance of ethical practices and cultural awareness, preparing students to navigate diverse audiences and platforms. With a focus on both theoretical knowledge and practical application, this program aims to develop well-rounded communication professionals capable of adapting to the rapidly evolving media landscape. It encourages learners to think creatively and critically, setting a strong foundation for careers in media, public relations, marketing, or further study.