MSc in Marketing Management
- Barcelona, Spain
- Madrid, Spain
MSc
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 37,500 / per year
STUDY FORMAT
On-Campus
Key Summary
Accelerate your marketing career growth
Marketing moves quickly. To succeed in such a fast-changing field, you need agility, strategic thinking, and the ability and creativity to solve complex challenges.
As a graduate of the MSc in Marketing Management at Esade in Barcelona, you’ll have the skill set, mindset and confidence to add value anywhere in the world. You’ll master the advanced concepts of marketing strategy, brand management, digital marketing, marketing analytics, and more, all within a global framework. You’ll develop social awareness and be able to analyze, evaluate, and manage opportunities in an international context.
In short, you’ll be ready to take your career anywhere you want to go.
Why choose the Esade MSc in Marketing?
Projects with Leading Companies
This Master of Science in Marketing Management gives you hands-on, real-world experience of international best practices in action at top companies.
Specialization
Specialize according to your career goals, by sectors (Technology, Fashion & Luxury, Sports, or Healthcare) or by function (Brand/Communication, Research/Consulting, Sales, or Analytics for Marketing).
World-class Career Support
Enjoy one-to-one support from a personal career advisor, plus access to a vast network of resources to kick-start your career in global marketing.
Barcelona
Barcelona is the perfect place to study thanks to its strong marketing ecosystem, global brands, digital innovation, and creative industry.
International Study Tours
During intensive, week-long study tours you’ll visit top universities and leading companies around the world. Specialist seminars will give you actionable insights into critical topics.
Cluster Concentration Tracks
Specialization by Sector
Barcelona is a dynamic hub in many sectors.
At Esade, you are in the perfect location to deepen your knowledge in:
- E-Commerce & Technology
- Fashion & Luxury
- Sports
- Healthcare
Field work and specific seminars are integrated into the general curriculum, allowing you to customize your itinerary across the entire academic year.
Marketing Functional Immersion Tracks
Specialization by Functional Area
This optional specialization is designed to guide your choice of elective courses, skill seminars, and Masters Project to deepen your knowledge in one of these four fields:
- Brand & Communication
- Research & Consulting
- Sales
- Analytics for Marketing
Marketing Functional Immersion Tracks can also be integrated into the core program, so you don’t generate any additional workload.
When you graduate, you will be able to:
- Manage marketing functions effectively and creatively, demonstrating a high degree of flexibility and adaptability to changing environments.
- Build a systemic vision of organizations and the complexity of their local and global context, and communicate this vision to teams, clients, and other stakeholders.
- Research, analyze, and synthesize in a way that fosters critical thought and sup-ports informed decision-making.
- Develop a sensitivity to the intangible elements that form part of the solutions valued by customers and all other stakeholders.
- And you will have the foundation to become a responsible leader who acts with integrity, embraces diversity, fosters inclusion, and is committed to advancing a fairer society while supporting UN Sustainable Development Goals.
Term 1: Creating value | 20 ECTS
The objective of the first term is to build strong foundations on marketing in general and especially deepen our knowledge in the process of creating value for customers and building strong relationships with them.
It comprises five core courses across a variety of disciplines:
- Brand-Driven Strategic Management ( 5 ECTS)
- Business in Society (4 ECTS)
- Digital Marketing (4 ECTS)
- Marketing Strategy ( 3 ECTS)
- Understanding & Influencing Consumers (4 ECTS)
Term 2: Delivering and Capturing Value | 15 ECTS
During the second term we will keep developing insight into the marketplace and gain a thorough grounding about the process of delivering and capturing value from customers.
There are five specialized courses:
- Designing Omnichannel Experiences (3 ECTS)
- Social Media Analytics (3 ECTS)
- Marketing Analytics in the Digital Era (intensive) (3 ECTS)
- Monetization: Mastering the Journey from Customers to Cash (3 ECTS)
- Innovation and Marketing of New Products (3 ECTS)
Term 3: Electives | 14 ECTS
The wide range of electives offered during this term will allow you to tailor the program to your specific career goals.
You can choose five elective courses, with a minimum of three compulsory marketing electives, all with a strong practical focus. The courses feature a highly interactive methodology and are largely based on your own initiative and work.
Marketing Electives:
- B2B Sales
- Mastering Modern Luxury
- Advanced Data Analytics and Visualization in Marketing
- Conscientious Marketing and Martech Ethical
- Digital Marketing Performance
- Finance for Marketing & Sales Managers
- Implementing Integrated Communications
- Managing Luxury Brands
- AI Superpowers for Marketing Mastery
- Strategic Key Account Management
Free Electives:
- AI Applications for Business
- Banking & Financial Markets
- Challenge Based Innovation for Artificial Intelligence (CBI4AI)
- Consulting Insights: Strategies for Success
- Data Analytics and Cloud Platforms
- Data-Driven Prototyping with AI
- Family Business Management
- In Search of Principles for a Life Philosophy: Lessons from Art, History and Economics
- Re-Imagining Capitalism
- Journey into professionalism
Free electives from other MSc Programs:
- Agile Management: How to Manage Projects and Products
- Creating Successful International Marketing Strategies
- Data Analysis for Business Managers
- Developing Business Models for Impact
- Development Tools for Web & Mobile Apps
- Digital Leadership in the era of AI
- Digital Product Management
- Equality and Human Rights in Business
- Excellent Consulting: The Challenge of International Collaboration & Corporate Change
- Global Supply Chain
- Global Value Chains, Sustainability and Innovation
- Introduction to Machine Learning
- Leading with Impact: Developing Your Leadership Skills, Becoming a Leader
- Managing risk as sustainability strategy
- Project Management
- Recommender Systems
- Social Entrepreneurship & Impact Investment
- Strategic Management of Disruptive Innovation & Exponential Technologies
- Sustainabile Finance and Impact Investment
- Sustainability Management in Practice
- The Art of Strategic Decision-Making
Places are subject to availability
While all students can opt for all offered Electives if they fulfill prerequisites, they have to enroll through a bidding process where students from certain programs might have preference for courses more relevant to their Master and spaces are limited in each course.
Rankings for Esade Business School undergraduate degrees in Spain
- #1 Private University in Spain for a Bachelor in Management, El Mundo
- #1 Best university in Spain to study business administration undergraduate degrees, QS World University Ranking by subject
- #2 Best private university in Spain for our Double Degree in Business Administration and Law, El Mundo
- #8 Best Business School worldwide FTMBA, Financial Times
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.