Bachelor of Arts in Communication - Digital Media and Journalism
Dubai, United Arab Emirates
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
TUITION FEES
AED 66,276 / per year *
STUDY FORMAT
On-Campus
* VAT inclusive
This program equips students with a deep understanding of the evolving roles and players within the news media sector. Through a comprehensive curriculum, the students will develop the skills necessary to engage effectively and assertively in their increasingly technology-driven society, ensuring their voices resonate in the conversations that matter.
Benefits
CUD's Bachelor of Arts in Communication – Digital Media and Journalism will prepare students to work in the dynamic world of new media. They will have the skills and knowledge to publish, edit, produce, and research journalism content within local and international markets and on different platforms. The industry-focused curriculum will prepare them for news reporting and editing positions, print media layout and design, online news collection and dissemination, and social media.
University Requirements [General Education Courses – 30 Credits]
Compulsory Courses (24 Credits)
- English I
- English II
- Application of Computer Software
- Communication Skills in Arabic 1
- Islamic Culture
- UAE Society
- Fundamentals of Innovation and Entrepreneurship 1
- Fundamentals of Innovation and Entrepreneurship 2
- Statistics
Elective (Humanities - 03 Credits): Students are required to select One Course from the following Pool
- Modern Art Appreciation
- Music Appreciation and Communication
- Psychology in Everyday Life
- Critical Thinking
- Ethical Reasoning for Today’s World
- Introduction to Canadian Studies
Elective (Science & Technology - 03 Credits): Students are required to select One Course from the following Pool
- Biology I
- Chemistry
- Ecosystems and Human Health
- Science and Technology in Society
- Principles of Environmental Science
Program Core Requirements [Core Courses – 58 Credits]
Compulsory Courses (52 Credits)
- Fundamentals of Public Speaking
- Entrepreneurship 1
- Entrepreneurship 2
- Introduction to Mass Communication & Media Studies
- Communication Theories & Media Effects
- Media in the UAE
- Media Ethics and Laws
- Communication Research Methods
- Writing for Mass Media
- Media Sociology
- Audiovisual Production
- Media Management
- Digital Imaging
- Media and Politics
- Digital and Online Marketing
- Comparative Global Media Systems and Policy
- Multi-Platform Storytelling
- Modern World History
- Media Internship I
Elective Courses (06 Credits): Students are required to select Two Courses from the following courses
- Sustainability Branding
- Intercultural and Business Communications
- Literary and Artistic Criticism
- Cinema Studies
Concentration Requirements [36 Credits]
There are three concentrations for the Bachelor of Arts in Communication, and students are required to select one of the concentrations. For the selected concentration, students are required to complete successfully 12 courses (36 Credit Hours) of which eight courses (24 Cr. Hrs.) are compulsory and four courses (12 Cr. Hrs.) are Electives.
Compulsory Courses (24 Credits)
- Principles of Digital Media and Journalism
- News Writing & Editing
- Research and Data Analytics for DMJ
- Graphics for Digital Media & Journalism
- Virtual Reality for Journalism
- Newscasting
- DMJ Capstone Project
- E-Portfolio and Internship II for DMJ
Elective Courses (12 Credits): Students are required to select Four Courses from the following
- Digital Photography
- Innovative Multimedia Reporting
- Critical Coding for Communication
- Theory and Practice of Animation
- Crisis Communication
Program Educational Aims (Goals)
The Bachelor of Arts in Communication is designed to meet the professional skills needed by experts in a world driven by ever-advancing technology. It combines communication skills with the solid business, economics, and management principles needed to thrive in marketing departments, public relations agencies, and media companies. With a hands-on approach focused on practical knowledge and project-based courses, students improve their skills in several areas, such as creativity, strategy, critical thinking, and media production.
Program Learning Outcomes
Upon successful completion of the program, the student will be able to:
- Demonstrate an understanding of the concepts and principles of communication theories and their applications in research and new media production.
- Comprehend the methods used to produce engaging digital media content ethically.
- Recognize the impact of significant theories of journalism, information and communication technologies, and emerging media on society and the economy.
- Communicate clearly and effectively orally and in writing through digital media tools and across multiple platforms in diverse professional environments
- Critically analyze and evaluate communication problems in real-life environments and situations and develop market-oriented solutions.
- Design and produce professional media content and Journalistic materials.
- Work effectively and creatively individually and in teams, and demonstrate conscious innovative leadership skills.
- Execute journalistic tasks by professional and ethical standards.
- Critically analyze the evolving Digital Media and Journalism landscape to produce efficient material tailored to different audiences and objectives.
- Assimilate current and evolving theories and skills in Digital Media and Journalism.
As a graduate of the Bachelor of Arts in Communication – Digital Media and Journalism program, students will have the qualifications and skills to pursue career opportunities such as:
- Content Creator and Marketer
- Copywriter
- Speech Writer
- Grant Writer
- Technical Writer
- Corporate Communications Specialist
- Editor
- Reporter
- Social Media Specialist
- Sports Information Director
- Photojournalist
- Broadcast Journalist
- Magazine Features Editor
- Magazine Journalist
- Newspaper Journalist
- Publishing Copyeditor/Proof-reader
- Web Content Manager
- Electronic Media Specialist
- Online Journalist