American International College
BSc in Sports and Recreation Management
Springfield, USA
BSc
DURATION
4 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
USD 22,265 / per semester *
STUDY FORMAT
On-Campus, Blended
* for full-time students only | non-inclusive of miscellaneous fees
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
This course of study applies management theory and business concepts to the challenges facing organizations dedicated to the sports, entertainment, and recreation industries. These areas include, but are not limited to, marketing, communication and public relations, legal issues, economics and finance, and business operations for sport and recreation organizations. Students also gain on-the-job experience with a sports organization through internships that are arranged with a variety of sports organizations, including public and private facilities, professional sports, intercollegiate athletics, youth and community sport, sport management and marketing agencies, and the sporting goods industry.
The following are learning outcomes for successful completion of the sports and recreation management major. Students will be able to:
- Students will be able to apply basic concepts and theories of business as applied to the sports and recreation industry.
- Students will be able to research and present decisions using appropriate business tools and software.
- Students will be able to apply professional skills and qualities appropriate to a work setting.
Common Professional Component Requirements
- ACC1201 Financial Accounting
- ACC2210 Managerial Accounting
- BUS3000 Business Law
- ECO1401 Macroeconomics
- ECO1402 Microeconomics
- FIN2003 Managerial Finance
- MAT1430 Foundations of Statistics
- MGT1400 Principles of Management
- MIS1300 Business Analytics with Excel
- MKT1450 Principles of Marketing
- MGT4800 Senior Policy Seminar
Major Requirements
- MGT3213: Human Resource Management
- SRM1600: Management of Sports Industries
- SRM2600: Event and Facility Management
- SRM3210: Sports Marketing
- SRM3212: International Aspects of Sports Management
- SRM3401: Sports Finance and Economics
- SRM4090: Current Issues in Sports Management
- BUS4899 Business Internship
Choose three from the following courses:
- SRM2801 Sporting Goods Industry
- SRM2850 Public Relation and Sport Media
- SRM3203 Sports Psychology
- SRM3211 Legal Issues in Sports and Recreation Management
Minor Requirements
- SRM1600 Introduction to Sport Industry
- SRM2600 Event and Facility Management
Choose one of the following courses
- MGT1400 Principles of Management
- MKT1450 Principles of Marketing
Choose three from the following courses:
- MGT3213 Human Resource Management
- SRM2801 The Sporting Goods Industry
- SRM2850 Public Relation and Sport Media
- SRM3203 Sports Psychology
- SRM3210 Sports Marketing
- SRM3211 Legal Issues in Sports and Recreational Management
- SRM3212 International Aspects of Sports Management
- SRM3401 Sports Finance and Economics
- SRM4090 Current Issues in Sport Management
- BUS4899 Business Internship
AIC was founded on the principles of providing access to higher education and removing barriers. We continue those traditions today—99% of full-time undergraduate students receive some form of financial aid.
We’re dedicated to ensuring that all students have access to a quality, affordable education. And we do everything we can to make the process of applying for financial aid easy. As soon as you’ve received your admission letter, you may apply for financial aid. And we’ll be here to help you every step of the way.
Undergraduate Grants and Scholarships
Grants and scholarships are awarded based on both need and merit. These are essentially free money for students who meet eligibility requirements. Below is a sample selection of grants and scholarships that AIC students have applied for and been awarded in the past:
Academic Merit Scholarships
Awarded to full-time undergraduate students. The Admissions Office is responsible for selecting recipients based on established academic criteria.
AIC Grants
Awarded to full-time, undergraduate students who demonstrate financial need.
Federal Pell Grants
Federal funds are awarded to undergraduate students who demonstrate high need. Award amounts are determined through the FAFSA.
Federal Supplemental Educational Opportunity Grant
Federal funds are available to undergraduate students with the most financial need as determined by the FAFSA.
State Scholarships/Grants
Awarded by a student’s state of legal residence, based on the state’s eligibility requirements. Undergraduate students residing in the state of Massachusetts must submit their FAFSA prior to May 1st in order to be considered for the Mass Grant. Other states may have different deadlines, so we suggest checking with your home state as early as possible.
- Massachusetts High Demand Scholarship Program (new in 2024)
- This scholarship is available to students pursuing their education in fields such as STEM, Health Professions, Education, Social Work, Criminal Justice, Economics, and Business.
- For more information, or to apply, please visit: Massachusetts Office of Student Financial Aid Assistance
Private Scholarships/Grants
There are literally thousands of private scholarships and grants out there. We recommend checking with your High School Guidance Department for local scholarships, as well as researching foundations dedicated to student scholarships- such as the Community Foundation of Western Mass.
Undergraduate Student Loans
Unlike grants, loans are funds borrowed by a student and/or his/her parents, and must be repaid with interest. Below is a selection of popular loans:
William D. Ford, Federal Subsidized Direct Loan
Awarded on the basis of need by the federal government. The interest rate is set annually. The federal government pays the interest as long as the student is enrolled at least half-time. Repayment begins 6 months after the student is no longer enrolled at least half-time.
William D. Ford, Federal Unsubsidized Direct Loan
Federal loan available to students who do not qualify on the basis of need. Students are charged interest from the time the loan is disbursed until it is paid in full. The interest rate is set annually. If a student chooses to allow the interest to accrue while in school or during other periods of nonpayment, it will be capitalized, meaning that the interest will be added to the principal of the loan. Repayment begins 6 months after the student borrower is no longer enrolled at least half-time.
Parent PLUS Loans
An unsubsidized federal loan program for parents of dependent undergraduates. Parents may borrow up to the cost of education, less other financial aid received by the student. The interest rate is also set annually. Unlike Subsidized and Unsubsidized loans, the parent will need to apply online at studentaid.gov in order to receive a Parent PLUS Loan. The application takes a few moments to complete and is non-binding. Additionally, if the parent is not approved for a PLUS loan, students receive an additional Unsubsidized Loan instead.
Alternative Loans
Students and families may borrow up to the cost of education, less financial aid received annually. AIC does not endorse any particular alternative loan lender. Any alternative loan a student chooses should be based solely on student and or family research and opinion. Alternative loans and or private loans are different from federal direct loans, are not guaranteed by the government, involve a credit check, and often require a credit-worthy co-signer. AIC recommends that alternative loans be used as a last resort after utilizing all other forms of financial aid.
Student Loan Repayment
AIC has teamed up with Solutions at ECMC to answer all of your student loan repayment questions. Solutions is a service of the non-profit organization ECMC and is dedicated to helping students manage educational loans. Their resources are available to you free of charge.
Undergraduate and Graduate Work Programs
Work programs allow students to take on part-time jobs while they are enrolled at AIC. Some work-study programs include:
Federal Work-Study
This program provides jobs (either on or off campus) for students demonstrating financial need. Students may earn up to the amount of the work award and are paid biweekly for the number of hours worked.
Institutional Employment
Funded by AIC, this employment program offers part-time jobs on campus. Students are paid biweekly for the number of hours worked. Students do not need to exhibit financial need in order to work under this program.
Financial Aid Eligibility for Undergraduates
We’re dedicated to making sure that any student who wants to attend AIC can do so, regardless of their financial situation.
As you begin the process of applying for financial aid at AIC, please know that we are here to help. Contact a financial aid counselor for answers to questions, advice, and more.
Your eligibility for financial aid is determined by applying for financial aid via the Free Application for Federal Student Aid (FAFSA). This is the one and only application you will need in order for AIC financial aid counselors to evaluate your financial need and determine how much you and your family are eligible for.
Your Student Aid Indicator (SAI) is determined is based on the information you provide on the FAFSA. This amount is derived by analyzing your family’s income and assets, and the number of family members in your household. The amount your family is expected to contribute (determined by your SAI) is then subtracted from the total cost of AIC tuition to determine your total need. From there, we determine the amount of financial aid you may be eligible to receive.
Financial aid packages may include grants, scholarships, loans, and work-study. In order to be eligible to receive financial aid from AIC, you must meet the following criteria:
- Exhibit financial need (some programs)
- Have a high school diploma or GED
- Be accepted for admission to AIC as a degree-seeking student
- Be a U.S. citizen or permanent resident
- Meet satisfactory academic progress requirements
- Be free from default on a previous student loan or refund obligation to a federal student grant program
Institutional aid is awarded to undergraduate students enrolled full-time (12+ credits per semester). Federal aid is awarded to students enrolled at least half-time (6+ credits per semester). In some instances, students may be eligible for a Pell Grant if enrolled at least 1/4-time (3-5 credits per semester).
International Students
The Financial Aid Office at AIC does not offer need-based financial aid to international students. Questions regarding possible academic scholarships should be directed to the Office of Admissions.
All international students who have been admitted to the College should make arrangements for their financial obligations to AIC and for their entire stay in the United States before leaving their homelands.


