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Learn more about Event Management degree programs

What is event management?

Event management encompasses a wide variety of roles and responsibilities, and is needed in many different situations and business markets. Most of us only get to see the final presentation of an event, whereas in event management, you get to see the entire transformation of the event from the idea phase all the way through the planning and organization of every effort to bring together a full event.

Did you know that approximately 40% of marketers believe events are the most effective marketing channel over digital advertising? This is a 32% increase from 2017, signalling that the event management industry is on the rise. In a world inundated with media, consumers value the personal touch that an in-person event can bring. However, there is also a high demand for B2B event planners. After the success of previous events, nearly 55% of companies report that they intend to host more events throughout the year. Events are just that popular!

Event managers must understand the requirements of the brand, identify the target audience, devise the event concept; and manage the planning, logistics and coordinating of technical aspects before actually executing the proposed event successfully. By earning an event management degree, you are provided with the knowledge and training skill set that is necessary to organize and coordinate your own or other’s events.

What jobs you could get with a degree in event management

With a degree in event management, your career endeavours are filled with possibility. In the United States alone, the event management field is expected to grow approximately 11%, much faster than average. As more international events are flourishing and event management is in demand, more clients and expectations are placed on both large and small teams of event planners to bring together a great deal of organization, marketing, and logistical care to bring their event to life. Careers in event management are not limited solely to becoming an event planner, but have developed to encompass an entire team and industry of trained professionals.

Here are some average stats about event management jobs in the U.S. according to the Bureau of Labor Statistics:

Typical entry-level education

Bachelor's degree


Number of jobs

116,700


Job outlook, 2016 - 2026

11% (Faster than average)


Average salary

USD $49,370


Potential careers in event management may include but are not limited to:

  • Fundraiser coordinator
  • Event Coordinator
  • Community Marketing Manager
  • Volunteer Coordinator
  • Event Operations Manager
  • Director of Community Relations
  • Wedding Planner
  • Event Marketing Coordinator
  • Nonprofit Program Manager
  • Alumni Relations Coordinator (university)
  • Logistics Planner


Prerequisites for studying event management abroad:

Prerequisites for studying event management abroad may differ between institute of education or university, but strong skills and interests in planning, communication, writing and interpersonal skills will take you as an individual to greater lengths in your degree work. Creativity and innovation of ideas is crucial to succeeding in your studies, alongside learning how to best communicate and manage multiple points of influence in your role in event management. Diploma programs are offered by a number of accredited institutes that will provide you with a range of event management skills alongside a detailed amount of knowledge on the entire event management process.

A bachelor’s degree in event management may stand alone as a degree choice or be incorporated with additional areas of interests, such as hospitality, marketing, or logistical studies. While it may not be obvious at first, these aspects of marketing, hospitality, and logistics are more than likely, always influencing event management, so a fundamental knowledge of all or some of these areas will only increase your capabilities.

A master's in event management will have more extensive prerequisites, but be sure to check with your specific university or institute. Master's programs may also incorporate a more practical study of experience and a specialized area of study such as event management in international events or tourism.

What you will learn while studying event management abroad

Studying event management abroad includes an expansive list of course topics and skills, as well as a global perspective of how to successfully plan an event.

Topics covered while studying event management may include but are not limited to:

  • Tourism
  • Meeting Management
  • Fundraising and Sponsorship
  • Catering and Hospitality
  • Public Relations and Promotions